Entrepreneurship Development and Business Communication: Based on ICAR Syllabus - Softcover

RITHIK, P; KAVIN RAJA, M; MEENAMBIGAI, Prof. J.

Softcover

ISBN 10: 620844649X ISBN 13: 9786208446499

Publisher: LAP LAMBERT Academic Publishing, 2025

Synopsis

This book, Entrepreneurship Development and Business Communication, is written for undergraduate students in agriculture. It provides a clear understanding of how to become a successful entrepreneur in the agricultural sector and how to communicate effectively in business and rural settings. The first part of the book focuses on entrepreneurship development, explaining what entrepreneurship means, especially in agriculture, and the qualities needed to become a good entrepreneur. It guides students through the process of identifying business opportunities, preparing project plans, starting and managing agri-based businesses, and understanding marketing, finance, risk, and the support provided by government schemes.The second part of the book deals with business communication. It covers the basics of effective communication, including verbal and non-verbal skills, and teaches how to write business letters, reports, and proposals. It also explains how to speak confidently in interviews and presentations. Special attention is given to using modern ICT tools and social media for business communication and extension activities in rural areas.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2025
• Language: English
• ISBN 10: 620844649X
• ISBN 13: 9786208446499
• Binding: Paperback
• Number of pages: 200