CHURCH BRANDING: EFFECTIVE STRATEGIES FOR EXPANDING CHURCH MEMBERSHIP - Softcover

Osei, Francis; Wilson-Wünsch, Beverley

 
9786208443801: CHURCH BRANDING: EFFECTIVE STRATEGIES FOR EXPANDING CHURCH MEMBERSHIP
Softcover
ISBN 10: 6208443806 ISBN 13: 9786208443801
Publisher: LAP LAMBERT Academic Publishing, 2025

Synopsis

This book is a practical guide for churches seeking to build strong, authentic brands that enhance community presence, deepen engagement, and attract new members. Grounded in the belief that a church’s brand should reflect its spiritual mission, it offers a step-by-step approach to clarifying vision, defining core values, and communicating a clear identity. As Proverbs 29:18 says, “Where there is no vision, the people perish” (KJV), emphasizing the need for a faith-driven direction in branding.Beyond foundational principles, the book explores digital engagement, inclusive environments, leadership development, and community outreach. Drawing from 1 Corinthians 12, it highlights unity and collaboration as keys to a thriving church brand. Case studies show how churches adapt to societal shifts and technological change through innovative branding.Ultimately, branding is presented not as marketing, but as a tool to share faith with purpose. As Matthew 5:16 says, “Let your light shine before others…” (KJV), this book inspires churches to be beacons of hope, relevance, and transformation.

"synopsis" may belong to another edition of this title.

Publisher
LAP LAMBERT Academic Publishing
Publication date
2025
Language
English
ISBN 10 
6208443806
ISBN 13 
9786208443801
Binding
Paperback
Number of pages
148