STUDY ON CONSUMER SATISFACTION IN USING SAMSUNG PHONES IN COIMBATORE: A consumer perspective - Softcover

R, Manoj; R, Kavithamani

 
9786208438357: STUDY ON CONSUMER SATISFACTION IN USING SAMSUNG PHONES IN COIMBATORE: A consumer perspective
Softcover
ISBN 10: 6208438357 ISBN 13: 9786208438357
Publisher: LAP LAMBERT Academic Publishing, 2025

Synopsis

This study focuses on assessing the consumer satisfaction of Samsung mobile phones in Coimbatore, to understand the factors that shape customer experiences and satisfaction levels. Samsung, known for its wide range of smartphones catering to various market segments, has garnered a loyal customer base, particularly in the mid and premium segments. The research will explore how product quality, price perception, after-sales service, and brand reputation contribute to overall consumer satisfaction. Additionally, this study will evaluate the impact of competitive pressures, especially from Chinese smartphone brands like Xiaomi and Realme, on Samsung’s market positioning and customer loyalty in Coimbatore.

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Publisher
LAP LAMBERT Academic Publishing
Publication date
2025
Language
English
ISBN 10 
6208438357
ISBN 13 
9786208438357
Binding
Paperback
Number of pages
52