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Synopsis
The book "Benchmarking in Marketing" explores how businesses can measure and improve their marketing performance by comparing strategies, processes, and metrics against industry leaders. It covers various types of benchmarking, including internal, competitive, functional, strategic, process, and digital benchmarking. The book outlines a structured benchmarking process, from identifying key areas and selecting partners to data collection, analysis, and implementation. Key marketing performance metrics such as customer satisfaction, market share, brand awareness, digital marketing performance, and customer acquisition and retention are discussed in detail. By leveraging benchmarking, organizations can enhance efficiency, optimize campaigns, and gain a competitive edge in an evolving market.
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- PublisherLAP Lambert Academic Publishing
- Publication date2025
- ISBN 10 620843565X
- ISBN 13 9786208435653
- BindingPaperback
- LanguageEnglish
- Number of pages52
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Benchmarking in Marketing
Published by
LAP Lambert Academic Publishing, 2025
ISBN 10: 620843565X
ISBN 13: 9786208435653
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Benchmarking in Marketing (Paperback)
Published by
LAP Lambert Academic Publishing, 2025
ISBN 10: 620843565X
ISBN 13: 9786208435653
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Paperback. Condition: new. Paperback. The book "Benchmarking in Marketing" explores how businesses can measure and improve their marketing performance by comparing strategies, processes, and metrics against industry leaders. It covers various types of benchmarking, including internal, competitive, functional, strategic, process, and digital benchmarking. The book outlines a structured benchmarking process, from identifying key areas and selecting partners to data collection, analysis, and implementation. Key marketing performance metrics such as customer satisfaction, market share, brand awareness, digital marketing performance, and customer acquisition and retention are discussed in detail. By leveraging benchmarking, organizations can enhance efficiency, optimize campaigns, and gain a competitive edge in an evolving market. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9786208435653
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Benchmarking in Marketing
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LAP Lambert Academic Publishing, 2025
ISBN 10: 620843565X
ISBN 13: 9786208435653
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Benchmarking in Marketing
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ISBN 10: 620843565X
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Benchmarking in Marketing : A Strategic Tool for Competitive Advantage
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LAP LAMBERT Academic Publishing, 2025
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Benchmarking in Marketing
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LAP Lambert Academic Publishing, 2025
ISBN 10: 620843565X
ISBN 13: 9786208435653
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Benchmarking in Marketing
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ISBN 10: 620843565X
ISBN 13: 9786208435653
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Benchmarking in Marketing
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LAP LAMBERT Academic Publishing Mär 2025, 2025
ISBN 10: 620843565X
ISBN 13: 9786208435653
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Benchmarking in Marketing (Paperback)
Published by
LAP Lambert Academic Publishing, 2025
ISBN 10: 620843565X
ISBN 13: 9786208435653
New
Paperback
Seller: AussieBookSeller, Truganina, VIC, Australia
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Paperback. Condition: new. Paperback. The book "Benchmarking in Marketing" explores how businesses can measure and improve their marketing performance by comparing strategies, processes, and metrics against industry leaders. It covers various types of benchmarking, including internal, competitive, functional, strategic, process, and digital benchmarking. The book outlines a structured benchmarking process, from identifying key areas and selecting partners to data collection, analysis, and implementation. Key marketing performance metrics such as customer satisfaction, market share, brand awareness, digital marketing performance, and customer acquisition and retention are discussed in detail. By leveraging benchmarking, organizations can enhance efficiency, optimize campaigns, and gain a competitive edge in an evolving market. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9786208435653
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Benchmarking in Marketing
Published by
LAP Lambert Academic Publishing, 2025
ISBN 10: 620843565X
ISBN 13: 9786208435653
New
Softcover
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