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Promoting Social Responsibility in Communities: A Case Study of Radio Benue’s Community Engagement - Softcover

Tarlumun, Iorlumun; PAUL AGADA, ONU; ANSHIMA, WILLIAMS

 
9786208423506: Promoting Social Responsibility in Communities: A Case Study of Radio Benue’s Community Engagement
Softcover
ISBN 10: 6208423503 ISBN 13: 9786208423506
Publisher: LAP LAMBERT Academic Publishing, 2025

Synopsis

This study investigates the transformative role of public relations in driving corporate social responsibility (CSR) through the lens of Radio Benue’s broadcasting initiatives. By adopting the Two-Way Symmetric Model of Public Relations, the research highlights how Radio Benue effectively integrates CSR into its content, fostering community engagement through collaborations with NGOs, government agencies, and public service announcements. A survey of 382 respondents from Makurdi Metropolis reveals that while these efforts positively impact audience engagement and promote social values, challenges such as programming restrictions, financial constraints, and editorial policies limit broader adoption. This research underscores the potential of radio as a dynamic platform for advancing CSR and provides actionable recommendations to enhance its impact. Radio Benue’s journey offers valuable insights into the synergy between public relations and social responsibility, inspiring a model for media organizations to align with community-driven values.

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Publisher
LAP LAMBERT Academic Publishing
Publication date
2025
Language
English
ISBN 10 
6208423503
ISBN 13 
9786208423506
Binding
Paperback
Number of pages
64