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Monetizing AI through Digital Marketing: Unlocking Revenue Potential with AI-Enhanced Digital Marketing Strategies - Softcover

Bolou, Eric

 
9786208064815: Monetizing AI through Digital Marketing: Unlocking Revenue Potential with AI-Enhanced Digital Marketing Strategies
Softcover
ISBN 10: 6208064813 ISBN 13: 9786208064815
Publisher: LAP LAMBERT Academic Publishing, 2024

Synopsis

Digital marketing has evolved far beyond its rudimentary origins, where straightforward email campaigns and basic banner advertisements dominated. Today, it encompasses a sophisticated array of techniques and technologies, all designed to engage, convert, and retain customers in a fiercely competitive digital environment. This dialogue underscores the necessity for businesses to adapt to the relentless pace of technological change by embracing innovation, personalizing customer experiences, and adopting a comprehensive multichannel approach to marketing.At the heart of this evolution lies the monetization of AI, which is fundamentally reshaping the creation of content, customer interaction, and market trend prediction. AI-powered tools such as Voiceflow, Jasper AI, and Grammarly exemplify how businesses can leverage AI to automate and optimize marketing processes, thereby increasing efficiency and driving revenue growth. Moreover, predictive analytics platforms like HubSpot and Salesforce Einstein enable businesses to forecast and capitalize on market opportunities with remarkable precision, further demonstrating AI's potential for monetization.

"synopsis" may belong to another edition of this title.

Publisher
LAP LAMBERT Academic Publishing
Publication date
2024
Language
English
ISBN 10 
6208064813
ISBN 13 
9786208064815
Binding
Paperback
Number of pages
304