Items related to Marketing of Life Insurance Policies in Rural Areas

Marketing of Life Insurance Policies in Rural Areas - Softcover

V, Manimegalai; P, Sathya Priya

 
9786207998524: Marketing of Life Insurance Policies in Rural Areas
Softcover
ISBN 10: 6207998529 ISBN 13: 9786207998524
Publisher: LAP Lambert Academic Publishing, 2024

Synopsis

The marketing of life insurance policies in rural areas of Erode District, Tamil Nadu, presents unique challenges and opportunities. This study aims to explore the strategies employed by insurance companies to penetrate these markets, understand the factors influencing the purchase decisions of rural consumers, and evaluate the effectiveness of various marketing approaches.The rural areas of Erode District are characterised by distinct socio-economic conditions, including lower income levels, limited financial literacy, and a strong reliance on agriculture. These factors significantly influence the acceptance and adoption of life insurance policies. This research identifies the key determinants that drive rural consumers to consider life insurance as a financial safety net and examines the role of trust, accessibility, and product customisation in this context.Through a combination of quantitative surveys and qualitative interviews with both consumers and insurance agents, the study provides insights into the most effective channels and communication strategies for reaching the rural population.

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Publisher
LAP Lambert Academic Publishing
Publication date
2024
Language
English
ISBN 10 
6207998529
ISBN 13 
9786207998524
Binding
Paperback
Number of pages
216