Building Trust: Evaluating Public Relations Approaches in African Fina - Softcover

Mnena, Iornenge; Amber, Tavershima Caleb; Igbashangev, Scholastica

 
9786207811137: Building Trust: Evaluating Public Relations Approaches in African Fina

Synopsis

This book examines the effectiveness of public relations strategies within African financial institutions with a focus on building trust among stakeholders. through a comprehensive evaluation, various communication tactics and initiatives are assessed to determine their impact on reputation management and relationship-building. the findings aim to offer insights into enhancing trust and credibility in the financial sector within the African context.

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