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Multimodality in the preventive discourse of SUS posters: Interpreting the construction of meanings through Visual Design Grammar and Critical Discourse Analysis - Softcover
Synopsis
The theme of this research is discursive multimodality and is based on an expanded notion of text (FAIRCLOUGH, 2001), according to which text is defined as a unit of meaning and therefore concerns verbal compositions, non-verbal compositions and also compositions made up of both verbal and non-verbal material. Our aim is to examine how multimodality contributes to the materialization of preventive discourse in posters promoting the Family Health Program (PSF), identifying and characterizing the multimodal elements that structure the genre in question, and verifying how these elements are articulated to construct and naturalize potentially ideological meanings. Under the prism of qualitative research, we carried out a study based on photographic records of posters circulating in PSF service centers. Reports and field notes supported the contextualization and analysis of the data, based on the theoretical-methodological assumptions of Visual Design Grammar (KRESS; van LEEUWEN, 2006) and Critical Discourse Analysis (ADC) (FAIRCLOUGH; 2001, 2003).
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Multimodality in the preventive discourse of SUS posters
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Our Knowledge Publishing Feb 2024, 2024
ISBN 10: 620717903X
ISBN 13: 9786207179039
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 116 pp. Englisch. Seller Inventory # 9786207179039
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Multimodality in the preventive discourse of SUS posters : Interpreting the construction of meanings through Visual Design Grammar and Critical Discourse Analysis
Published by
Our Knowledge Publishing, 2024
ISBN 10: 620717903X
ISBN 13: 9786207179039
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The theme of this research is discursive multimodality and is based on an expanded notion of text (FAIRCLOUGH, 2001), according to which text is defined as a unit of meaning and therefore concerns verbal compositions, non-verbal compositions and also compositions made up of both verbal and non-verbal material. Our aim is to examine how multimodality contributes to the materialization of preventive discourse in posters promoting the Family Health Program (PSF), identifying and characterizing the multimodal elements that structure the genre in question, and verifying how these elements are articulated to construct and naturalize potentially ideological meanings. Under the prism of qualitative research, we carried out a study based on photographic records of posters circulating in PSF service centers. Reports and field notes supported the contextualization and analysis of the data, based on the theoretical-methodological assumptions of Visual Design Grammar (KRESS; van LEEUWEN, 2006) and Critical Discourse Analysis (ADC) (FAIRCLOUGH; 2001, 2003). Seller Inventory # 9786207179039
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Multimodality in the preventive discourse of SUS posters
Published by
Our Knowledge Publishing Feb 2024, 2024
ISBN 10: 620717903X
ISBN 13: 9786207179039
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The theme of this research is discursive multimodality and is based on an expanded notion of text (FAIRCLOUGH, 2001), according to which text is defined as a unit of meaning and therefore concerns verbal compositions, non-verbal compositions and also compositions made up of both verbal and non-verbal material. Our aim is to examine how multimodality contributes to the materialization of preventive discourse in posters promoting the Family Health Program (PSF), identifying and characterizing the multimodal elements that structure the genre in question, and verifying how these elements are articulated to construct and naturalize potentially ideological meanings. Under the prism of qualitative research, we carried out a study based on photographic records of posters circulating in PSF service centers. Reports and field notes supported the contextualization and analysis of the data, based on the theoretical-methodological assumptions of Visual Design Grammar (KRESS; van LEEUWEN, 2006) and Critical Discourse Analysis (ADC) (FAIRCLOUGH; 2001, 2003).VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 116 pp. Englisch. Seller Inventory # 9786207179039
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Multimodality in the preventive discourse of SUS posters | Interpreting the construction of meanings through Visual Design Grammar and Critical Discourse Analysis
Published by
Our Knowledge Publishing, 2024
ISBN 10: 620717903X
ISBN 13: 9786207179039
New
Taschenbuch
Seller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Multimodality in the preventive discourse of SUS posters | Interpreting the construction of meanings through Visual Design Grammar and Critical Discourse Analysis | Claudênia de Paula Lemos | Taschenbuch | Englisch | 2024 | Our Knowledge Publishing | EAN 9786207179039 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Seller Inventory # 128617030