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Explaining the Commercial Performance of Manufacturing Companies: on Marketing Strategies in the form of a Model - Softcover
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Explaining the Commercial Performance of Manufacturing Companies: on Marketing Strategies in the form of a Model
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Explaining the Commercial Performance of Manufacturing Companies: on Marketing Strategies in the form of a Model
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Explaining the Commercial Performance of Manufacturing Companies
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Noor Publishing Jan 2023, 2023
ISBN 10: 6204724398
ISBN 13: 9786204724393
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In today's competitive world, there are successful companies that can create more values for customers and, according to Sergio Zyman, provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior value for the customer in the shadow of various components provides the basis for improving the business performance of companies. In the present research, each of the variables was described using descriptive statistics indicators and then tested using a causal model. The results of the analyzes showed that there is generally a relationship between the resources of companies and marketing strategies and the capabilities of companies and marketing strategies. Also, there is a positive relationship between marketing strategies and competitive advantage. On the other hand, competitive advantage is related to market performance and financial performance, and finally, there is a positive and direct relationship between market performance and financial performance. 132 pp. Englisch. Seller Inventory # 9786204724393
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Explaining the Commercial Performance of Manufacturing Companies: on Marketing Strategies in the form of a Model
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Explaining the Commercial Performance of Manufacturing Companies : on Marketing Strategies in the form of a Model
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today's competitive world, there are successful companies that can create more values for customers and, according to Sergio Zyman, provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior value for the customer in the shadow of various components provides the basis for improving the business performance of companies. In the present research, each of the variables was described using descriptive statistics indicators and then tested using a causal model. The results of the analyzes showed that there is generally a relationship between the resources of companies and marketing strategies and the capabilities of companies and marketing strategies. Also, there is a positive relationship between marketing strategies and competitive advantage. On the other hand, competitive advantage is related to market performance and financial performance, and finally, there is a positive and direct relationship between market performance and financial performance. Seller Inventory # 9786204724393
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Explaining the Commercial Performance of Manufacturing Companies
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. In today s competitive world, there are successful companies that can create more values for customers and, according to Sergio Zyman, provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating . Seller Inventory # 805516266
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Explaining the Commercial Performance of Manufacturing Companies
Published by
Noor Publishing Jan 2023, 2023
ISBN 10: 6204724398
ISBN 13: 9786204724393
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In today's competitive world, there are successful companies that can create more values for customers and, according to Sergio Zyman, provide more reasons to customers to encourage them to buy and create a long-term relationship with the company. Creating superior value for the customer in the shadow of various components provides the basis for improving the business performance of companies. In the present research, each of the variables was described using descriptive statistics indicators and then tested using a causal model. The results of the analyzes showed that there is generally a relationship between the resources of companies and marketing strategies and the capabilities of companies and marketing strategies. Also, there is a positive relationship between marketing strategies and competitive advantage. On the other hand, competitive advantage is related to market performance and financial performance, and finally, there is a positive and direct relationship between market performance and financial performance.Books on Demand GmbH, Überseering 33, 22297 Hamburg 132 pp. Englisch. Seller Inventory # 9786204724393
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Explaining the Commercial Performance of Manufacturing Companies | on Marketing Strategies in the form of a Model
Seller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. Explaining the Commercial Performance of Manufacturing Companies | on Marketing Strategies in the form of a Model | Zahra Sadat Mirshafiian | Taschenbuch | Englisch | 2023 | Noor Publishing | EAN 9786204724393 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Seller Inventory # 126492269