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RELATIONSHIP APPROACH AND CLIENT LOYALTY IN MFIs: From transaction to client relationship management in Microfinance Institutions in the city of Goma/DR Congo - Softcover
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The high intensity of competition, low growth rate, and market saturation in the microfinance industry, leads to the fact that it has become very difficult to achieve long-term growth through an offensive strategy where the objective is to have long-term profit or growth through the means of market expansion or market share (by gaining new customers) and increasing turnover. Therefore, many companies opt for a defensive marketing strategy where the central objective is the customer and his satisfaction. That is to say, building a high rate of loyalty among existing customers. The objective of this study is to investigate the impact of some important components in relationship marketing (trust, commitment, communication and satisfaction) on loyalty (cognitive loyalty, affective loyalty, conative loyalty and action loyalty) in the microfinance sector in the city of Goma. The simple regression analyses show the existence of a relationship between loyalty and relationship marketing with customer satisfaction as an important dimension.
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RELATIONSHIP APPROACH AND CLIENT LOYALTY IN MFIs
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ISBN 10: 6204268147
ISBN 13: 9786204268149
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The high intensity of competition, low growth rate, and market saturation in the microfinance industry, leads to the fact that it has become very difficult to achieve long-term growth through an offensive strategy where the objective is to have long-term profit or growth through the means of market expansion or market share (by gaining new customers) and increasing turnover. Therefore, many companies opt for a defensive marketing strategy where the central objective is the customer and his satisfaction. That is to say, building a high rate of loyalty among existing customers. The objective of this study is to investigate the impact of some important components in relationship marketing (trust, commitment, communication and satisfaction) on loyalty (cognitive loyalty, affective loyalty, conative loyalty and action loyalty) in the microfinance sector in the city of Goma. The simple regression analyses show the existence of a relationship between loyalty and relationship marketing with customer satisfaction as an important dimension. 128 pp. Englisch. Seller Inventory # 9786204268149
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RELATIONSHIP APPROACH AND CLIENT LOYALTY IN MFIs
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ISBN 10: 6204268147
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RELATIONSHIP APPROACH AND CLIENT LOYALTY IN MFIs
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The high intensity of competition, low growth rate, and market saturation in the microfinance industry, leads to the fact that it has become very difficult to achieve long-term growth through an offensive strategy where the objective is to have long-term pr. Seller Inventory # 528393933
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RELATIONSHIP APPROACH AND CLIENT LOYALTY IN MFIs
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RELATIONSHIP APPROACH AND CLIENT LOYALTY IN MFIs
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RELATIONSHIP APPROACH AND CLIENT LOYALTY IN MFIs : From transaction to client relationship management in Microfinance Institutions in the city of Goma/DR Congo
Published by
Our Knowledge Publishing, 2021
ISBN 10: 6204268147
ISBN 13: 9786204268149
New
Taschenbuch
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The high intensity of competition, low growth rate, and market saturation in the microfinance industry, leads to the fact that it has become very difficult to achieve long-term growth through an offensive strategy where the objective is to have long-term profit or growth through the means of market expansion or market share (by gaining new customers) and increasing turnover. Therefore, many companies opt for a defensive marketing strategy where the central objective is the customer and his satisfaction. That is to say, building a high rate of loyalty among existing customers. The objective of this study is to investigate the impact of some important components in relationship marketing (trust, commitment, communication and satisfaction) on loyalty (cognitive loyalty, affective loyalty, conative loyalty and action loyalty) in the microfinance sector in the city of Goma. The simple regression analyses show the existence of a relationship between loyalty and relationship marketing with customer satisfaction as an important dimension. Seller Inventory # 9786204268149
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RELATIONSHIP APPROACH AND CLIENT LOYALTY IN MFIs
Published by
Our Knowledge Publishing Nov 2021, 2021
ISBN 10: 6204268147
ISBN 13: 9786204268149
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Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The high intensity of competition, low growth rate, and market saturation in the microfinance industry, leads to the fact that it has become very difficult to achieve long-term growth through an offensive strategy where the objective is to have long-term profit or growth through the means of market expansion or market share (by gaining new customers) and increasing turnover. Therefore, many companies opt for a defensive marketing strategy where the central objective is the customer and his satisfaction. That is to say, building a high rate of loyalty among existing customers. The objective of this study is to investigate the impact of some important components in relationship marketing (trust, commitment, communication and satisfaction) on loyalty (cognitive loyalty, affective loyalty, conative loyalty and action loyalty) in the microfinance sector in the city of Goma. The simple regression analyses show the existence of a relationship between loyalty and relationship marketing with customer satisfaction as an important dimension.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 128 pp. Englisch. Seller Inventory # 9786204268149
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RELATIONSHIP APPROACH AND CLIENT LOYALTY IN MFIs | From transaction to client relationship management in Microfinance Institutions in the city of Goma/DR Congo
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ISBN 10: 6204268147
ISBN 13: 9786204268149
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Taschenbuch. Condition: Neu. RELATIONSHIP APPROACH AND CLIENT LOYALTY IN MFIs | From transaction to client relationship management in Microfinance Institutions in the city of Goma/DR Congo | Guillain Birindwa Kibekenge | Taschenbuch | Englisch | 2021 | Our Knowledge Publishing | EAN 9786204268149 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 120811771