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Synopsis
We live in an era characterized by attitudes and behaviors' fluctuations. Indeed, nowadays consumers don't necessarily go to stores to buy something clearly defined. But, they go to explore, look, compare, hang out...The influence of environmental characteristics on individuals' behavior has long been exploited by architects, retailers, and interior designers. Over the years, it has become clear that environmental variables can significantly influence consumer behavior and emotions. The atmosphere on a retail space is composed of different elements that are often called "store atmospherics" such as music, scent, and colors on which the retailer should act to impact the consumers' behavior. This book focuses on environmental psychology for the explanation and interpretation of store atmospherics and its impact on consumer behavior. With a collection of empirical studies that summarizes all previous research on the influence of colors, music, and crowding on consumer behavior within stores, the book highlights the methodological challenges inherent in this field of research.
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Store Atmospherics & Consumer Behavior
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Noor Publishing Jan 2019, 2019
ISBN 10: 6202358718
ISBN 13: 9786202358712
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -We live in an era characterized by attitudes and behaviors' fluctuations. Indeed, nowadays consumers don't necessarily go to stores to buy something clearly defined. But, they go to explore, look, compare, hang out.The influence of environmental characteristics on individuals' behavior has long been exploited by architects, retailers, and interior designers. Over the years, it has become clear that environmental variables can significantly influence consumer behavior and emotions. The atmosphere on a retail space is composed of different elements that are often called 'store atmospherics' such as music, scent, and colors on which the retailer should act to impact the consumers' behavior. This book focuses on environmental psychology for the explanation and interpretation of store atmospherics and its impact on consumer behavior. With a collection of empirical studies that summarizes all previous research on the influence of colors, music, and crowding on consumer behavior within stores, the book highlights the methodological challenges inherent in this field of research. 220 pp. Englisch. Seller Inventory # 9786202358712
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Store Atmospherics & Consumer Behavior
Print on DemandSeller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Elbachir SabrinaSabrina Elbachir is a PhD in Marketing and a full lecturer and researcher at the Faculty of Economics and Management at the University of Mascara, Algeria. She is the author of both national and international scientif. Seller Inventory # 385942495
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Store Atmospherics & Consumer Behavior : Guided by Senses
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - We live in an era characterized by attitudes and behaviors' fluctuations. Indeed, nowadays consumers don't necessarily go to stores to buy something clearly defined. But, they go to explore, look, compare, hang out.The influence of environmental characteristics on individuals' behavior has long been exploited by architects, retailers, and interior designers. Over the years, it has become clear that environmental variables can significantly influence consumer behavior and emotions. The atmosphere on a retail space is composed of different elements that are often called 'store atmospherics' such as music, scent, and colors on which the retailer should act to impact the consumers' behavior. This book focuses on environmental psychology for the explanation and interpretation of store atmospherics and its impact on consumer behavior. With a collection of empirical studies that summarizes all previous research on the influence of colors, music, and crowding on consumer behavior within stores, the book highlights the methodological challenges inherent in this field of research. Seller Inventory # 9786202358712
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Store Atmospherics & Consumer Behavior
Published by
Noor Publishing Jan 2019, 2019
ISBN 10: 6202358718
ISBN 13: 9786202358712
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -We live in an era characterized by attitudes and behaviors' fluctuations. Indeed, nowadays consumers don't necessarily go to stores to buy something clearly defined. But, they go to explore, look, compare, hang out.The influence of environmental characteristics on individuals' behavior has long been exploited by architects, retailers, and interior designers. Over the years, it has become clear that environmental variables can significantly influence consumer behavior and emotions. The atmosphere on a retail space is composed of different elements that are often called 'store atmospherics' such as music, scent, and colors on which the retailer should act to impact the consumers' behavior. This book focuses on environmental psychology for the explanation and interpretation of store atmospherics and its impact on consumer behavior. With a collection of empirical studies that summarizes all previous research on the influence of colors, music, and crowding on consumer behavior within stores, the book highlights the methodological challenges inherent in this field of research.Books on Demand GmbH, Überseering 33, 22297 Hamburg 220 pp. Englisch. Seller Inventory # 9786202358712
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Store Atmospherics & Consumer Behavior | Guided by Senses
Seller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. Store Atmospherics & Consumer Behavior | Guided by Senses | Sabrina Elbachir | Taschenbuch | 220 S. | Englisch | 2019 | Noor Publishing | EAN 9786202358712 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 115190591
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Store Atmospherics & Consumer Behavior
Seller: Mispah books, Redhill, SURRE, United Kingdom
Seller rating 4 out of 5 stars
paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA82962023587186