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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands - Softcover
Synopsis
This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them? What captures their attention? What retains their loyalty? To answer such questions, we have examined the characteristics that influence consumers’ decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers’ choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own.
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About the Author
Karima BOUZIANE is a Professor and researcher at Chouaib Doukkali University, Morocco. She holds a Doctorate degree in Translation Studies and Intercultural Communication from the same university. Her areas of interest are: Translation, advertising and localization. She is author of the book: Cultural Transfer in the Translation of Advertising.
"About this title" may belong to another edition of this title.
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Understanding the Moroccan Consumer
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Noor Publishing Sep 2017, 2017
ISBN 10: 6202344520
ISBN 13: 9786202344524
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them What captures their attention What retains their loyalty To answer such questions, we have examined the characteristics that influence consumers' decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers' choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own. 104 pp. Englisch. Seller Inventory # 9786202344524
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Understanding the Moroccan Consumer
Published by
Noor Publishing, 2017
ISBN 10: 6202344520
ISBN 13: 9786202344524
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Seller: moluna, Greven, Germany
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bouziane KarimaKarima BOUZIANE is a Professor and researcher at Chouaib Doukkali University, Morocco. She holds a Doctorate degree in Translation Studies and Intercultural Communication from the same university. Her areas of interest. Seller Inventory # 176461859
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Understanding the Moroccan Consumer: Insights to Control the Way Consumers Experience and Relate to Brands
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Paperback. Condition: Brand New. 104 pages. 8.66x5.91x0.24 inches. In Stock. Seller Inventory # zk6202344520
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Understanding the Moroccan Consumer : Insights to Control the Way Consumers Experience and Relate to Brands
Print on DemandSeller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them What captures their attention What retains their loyalty To answer such questions, we have examined the characteristics that influence consumers' decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers' choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own. Seller Inventory # 9786202344524
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Understanding the Moroccan Consumer
Published by
Noor Publishing Sep 2017, 2017
ISBN 10: 6202344520
ISBN 13: 9786202344524
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book focuses on how and why Moroccan consumers make specific decisions and behave in certain ways: What motivates them What captures their attention What retains their loyalty To answer such questions, we have examined the characteristics that influence consumers¿ decisions and behaviors. We have, specifically, investigated the emotional and sensory reasons for consumers¿ choices and some of the effects these motivational forces have on marketing outcomes. The book provides a complete off-the-shelf teaching material for business students. It includes a collection of articles designed to provoke debate amongst marketing students and encourage them to enquire further into the topics on their own.Books on Demand GmbH, Überseering 33, 22297 Hamburg 104 pp. Englisch. Seller Inventory # 9786202344524
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Understanding the Moroccan Consumer | Insights to Control the Way Consumers Experience and Relate to Brands
Seller: preigu, Osnabrück, Germany
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Taschenbuch. Condition: Neu. Understanding the Moroccan Consumer | Insights to Control the Way Consumers Experience and Relate to Brands | Karima Bouziane | Taschenbuch | 104 S. | Englisch | 2017 | Noor Publishing | EAN 9786202344524 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 110091823