Synopsis
Over the past decades, the quantity of data has increased exponentially and currently represents both a risk and an opportunity for companies. On the one hand, the growing amount of information about customers has enabled firms to lead personalised marketing actions. On the other hand, storing safely data about customers is a new and dangerous issue. Indeed, several important leaks have already occurred. These latter have seriously damaged the public image of the concerned companies. This thesis will therefore analyse this duality between risks and opportunities in relation with the development of Big Data. This paper will also explore the ethical aspect of Big Data, a concern that has arisen more recently. More and more users of digital devices care about the personal information that companies might use to inflate their profit. In parallel to theses ethical concerns, new possibilities keep blossoming and Big Data seems to have a bright future ahead of it.
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Big Data: Exploratory Study of Risks and Opportunities
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Éditions Universitaires Européennes Feb 2018, 2018
ISBN 10: 6202280077
ISBN 13: 9786202280075
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Over the past decades, the quantity of data has increased exponentially and currently represents both a risk and an opportunity for companies. On the one hand, the growing amount of information about customers has enabled firms to lead personalised marketing actions. On the other hand, storing safely data about customers is a new and dangerous issue. Indeed, several important leaks have already occurred. These latter have seriously damaged the public image of the concerned companies. This thesis will therefore analyse this duality between risks and opportunities in relation with the development of Big Data. This paper will also explore the ethical aspect of Big Data, a concern that has arisen more recently. More and more users of digital devices care about the personal information that companies might use to inflate their profit. In parallel to theses ethical concerns, new possibilities keep blossoming and Big Data seems to have a bright future ahead of it. 52 pp. Englisch. Seller Inventory # 9786202280075
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Big Data: Exploratory Study of Risks and Opportunities
Published by
Éditions universitaires européennes, 2018
ISBN 10: 6202280077
ISBN 13: 9786202280075
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Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Colongo SabrinaBorn in 1994, Sabrina grew up in Eastern France. Between 2012 and 2015, she pursued a bachelor s degree in Business Administration at the University of Geneva. She then moved to Lausanne in 2015 and obtained a master i. Seller Inventory # 385939174
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Big Data: Exploratory Study of Risks and Opportunities
Published by
Éditions Universitaires Européennes Feb 2018, 2018
ISBN 10: 6202280077
ISBN 13: 9786202280075
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. Neuware -Over the past decades, the quantity of data has increased exponentially and currently represents both a risk and an opportunity for companies. On the one hand, the growing amount of information about customers has enabled firms to lead personalised marketing actions. On the other hand, storing safely data about customers is a new and dangerous issue. Indeed, several important leaks have already occurred. These latter have seriously damaged the public image of the concerned companies. This thesis will therefore analyse this duality between risks and opportunities in relation with the development of Big Data. This paper will also explore the ethical aspect of Big Data, a concern that has arisen more recently. More and more users of digital devices care about the personal information that companies might use to inflate their profit. In parallel to theses ethical concerns, new possibilities keep blossoming and Big Data seems to have a bright future ahead of it.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 52 pp. Englisch. Seller Inventory # 9786202280075
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Big Data: Exploratory Study of Risks and Opportunities
Published by
Éditions Universitaires Européennes, 2018
ISBN 10: 6202280077
ISBN 13: 9786202280075
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Over the past decades, the quantity of data has increased exponentially and currently represents both a risk and an opportunity for companies. On the one hand, the growing amount of information about customers has enabled firms to lead personalised marketing actions. On the other hand, storing safely data about customers is a new and dangerous issue. Indeed, several important leaks have already occurred. These latter have seriously damaged the public image of the concerned companies. This thesis will therefore analyse this duality between risks and opportunities in relation with the development of Big Data. This paper will also explore the ethical aspect of Big Data, a concern that has arisen more recently. More and more users of digital devices care about the personal information that companies might use to inflate their profit. In parallel to theses ethical concerns, new possibilities keep blossoming and Big Data seems to have a bright future ahead of it. Seller Inventory # 9786202280075
Seller Image
Big Data: Exploratory Study of Risks and Opportunities
Published by
Éditions universitaires européennes, 2018
ISBN 10: 6202280077
ISBN 13: 9786202280075
New
Taschenbuch
Seller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Big Data: Exploratory Study of Risks and Opportunities | Sabrina Colongo | Taschenbuch | 52 S. | Englisch | 2018 | Éditions universitaires européennes | EAN 9786202280075 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 111344955