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Service Branding Based Consumer Trust in telecommunication Services: Role of Service Branding for Generating Trust in Telecommunication Services - Softcover
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In Present Scenario service branding model does not differ in kind from that of products, only in degree. He argues that the main difference in building brand equity for products compared to services is the great importance of service performance, meaning human performance for services rather than machine performance for products. Telecommunication services are also having all the characteristics of services unlike other services they are intangible, perishable, in nature. This Book’s USP There are so many research contribution in Service Branding in telecom Services, but very few number of the research is discuss about role of service branding(including Brand Loyalty, Brand Association, Perceive Quality , Brand Awareness) for generating consumer trust which ultimately affecting the consumer behavior of telecom users.
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Service Branding Based Consumer Trust in telecommunication Services
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LAP LAMBERT Academic Publishing, 2022
ISBN 10: 6202059001
ISBN 13: 9786202059008
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Service Branding Based Consumer Trust in telecommunication Services
Published by
LAP LAMBERT Academic Publishing Mai 2022, 2022
ISBN 10: 6202059001
ISBN 13: 9786202059008
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In Present Scenario service branding model does not differ in kind from that of products, only in degree. He argues that the main difference in building brand equity for products compared to services is the great importance of service performance, meaning human performance for services rather than machine performance for products. Telecommunication services are also having all the characteristics of services unlike other services they are intangible, perishable, in nature. This Book's USP There are so many research contribution in Service Branding in telecom Services, but very few number of the research is discuss about role of service branding(including Brand Loyalty, Brand Association, Perceive Quality , Brand Awareness) for generating consumer trust which ultimately affecting the consumer behavior of telecom users. 272 pp. Englisch. Seller Inventory # 9786202059008
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Service Branding Based Consumer Trust in telecommunication Services: Role of Service Branding for Generating Trust in Telecommunication Services
Published by
LAP LAMBERT Academic Publishing, 2022
ISBN 10: 6202059001
ISBN 13: 9786202059008
New
Softcover
Seller: Books Puddle, New York, NY, U.S.A.
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Service Branding Based Consumer Trust in telecommunication Services: Role of Service Branding for Generating Trust in Telecommunication Services
Published by
LAP LAMBERT Academic Publishing, 2022
ISBN 10: 6202059001
ISBN 13: 9786202059008
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
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Service Branding Based Consumer Trust in telecommunication Services : Role of Service Branding for Generating Trust in Telecommunication Services
Published by
LAP LAMBERT Academic Publishing, 2022
ISBN 10: 6202059001
ISBN 13: 9786202059008
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In Present Scenario service branding model does not differ in kind from that of products, only in degree. He argues that the main difference in building brand equity for products compared to services is the great importance of service performance, meaning human performance for services rather than machine performance for products. Telecommunication services are also having all the characteristics of services unlike other services they are intangible, perishable, in nature. This Book's USP There are so many research contribution in Service Branding in telecom Services, but very few number of the research is discuss about role of service branding(including Brand Loyalty, Brand Association, Perceive Quality , Brand Awareness) for generating consumer trust which ultimately affecting the consumer behavior of telecom users. Seller Inventory # 9786202059008
Quantity: 1 available
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Service Branding Based Consumer Trust in telecommunication Services: Role of Service Branding for Generating Trust in Telecommunication Services
Published by
LAP LAMBERT Academic Publishing, 2022
ISBN 10: 6202059001
ISBN 13: 9786202059008
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Service Branding Based Consumer Trust in telecommunication Services
Published by
LAP LAMBERT Academic Publishing Mai 2022, 2022
ISBN 10: 6202059001
ISBN 13: 9786202059008
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware -In Present Scenario service branding model does not differ in kind from that of products, only in degree. He argues that the main difference in building brand equity for products compared to services is the great importance of service performance, meaning human performance for services rather than machine performance for products. Telecommunication services are also having all the characteristics of services unlike other services they are intangible, perishable, in nature. This Book¿s USP There are so many research contribution in Service Branding in telecom Services, but very few number of the research is discuss about role of service branding(including Brand Loyalty, Brand Association, Perceive Quality , Brand Awareness) for generating consumer trust which ultimately affecting the consumer behavior of telecom users.Books on Demand GmbH, Überseering 33, 22297 Hamburg 272 pp. Englisch. Seller Inventory # 9786202059008
Quantity: 2 available