Synopsis
The aim of the book is to define selected attributes of neurolinguistic programming (NLP), business and consumer behaviour, and to examine them in their interrelationships. The research is based on a current understanding of the issue with an emphasis on application in managerial practice. The publication is divided into five chapters. The first chapter describes the concept of neurolinguistic programming, its techniques, and possibilities of its use. The second chapter focuses on consumer behaviour, the personality of consumers, their decisions and subcultures. The third chapter discusses the issue of business behaviour. It characterizes businessmen, their personalities in terms of the Big five model and looks at business behaviour in terms of ethics. In the fourth chapter, NLP is combined with business behaviour describing the possibilities of using NLP in this field. The fifth chapter is devoted to the research conducted, using the NLP methodology to examine the consumer's personality and compare the results to previous research. The book will enrich the knowledge of business and consumer behaviour using NLP methodology and create inspiration for new research.
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Consumer and business behaviour in the context of NLP
Published by
LAP LAMBERT Academic Publishing Aug 2021, 2021
ISBN 10: 620205512X
ISBN 13: 9786202055123
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Taschenbuch
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The aim of the book is to define selected attributes of neurolinguistic programming (NLP), business and consumer behaviour, and to examine them in their interrelationships. The research is based on a current understanding of the issue with an emphasis on application in managerial practice. The publication is divided into five chapters. The first chapter describes the concept of neurolinguistic programming, its techniques, and possibilities of its use. The second chapter focuses on consumer behaviour, the personality of consumers, their decisions and subcultures. The third chapter discusses the issue of business behaviour. It characterizes businessmen, their personalities in terms of the Big five model and looks at business behaviour in terms of ethics. In the fourth chapter, NLP is combined with business behaviour describing the possibilities of using NLP in this field. The fifth chapter is devoted to the research conducted, using the NLP methodology to examine the consumer's personality and compare the results to previous research. The book will enrich the knowledge of business and consumer behaviour using NLP methodology and create inspiration for new research. 84 pp. Englisch. Seller Inventory # 9786202055123
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Consumer and business behaviour in the context of NLP
Published by
LAP LAMBERT Academic Publishing, 2021
ISBN 10: 620205512X
ISBN 13: 9786202055123
New
Softcover
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Seller rating 4 out of 5 stars
Condition: New. Print on Demand. Seller Inventory # 395507953
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Consumer and business behaviour in the context of NLP
Published by
LAP LAMBERT Academic Publishing, 2021
ISBN 10: 620205512X
ISBN 13: 9786202055123
New
Softcover
Seller: moluna, Greven, Germany
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 509336169
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Consumer and business behaviour in the context of NLP
Published by
LAP LAMBERT Academic Publishing Aug 2021, 2021
ISBN 10: 620205512X
ISBN 13: 9786202055123
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Neuware -The aim of the book is to define selected attributes of neurolinguistic programming (NLP), business and consumer behaviour, and to examine them in their interrelationships. The research is based on a current understanding of the issue with an emphasis on application in managerial practice. The publication is divided into five chapters. The first chapter describes the concept of neurolinguistic programming, its techniques, and possibilities of its use. The second chapter focuses on consumer behaviour, the personality of consumers, their decisions and subcultures. The third chapter discusses the issue of business behaviour. It characterizes businessmen, their personalities in terms of the Big five model and looks at business behaviour in terms of ethics. In the fourth chapter, NLP is combined with business behaviour describing the possibilities of using NLP in this field. The fifth chapter is devoted to the research conducted, using the NLP methodology to examine the consumer's personality and compare the results to previous research. The book will enrich the knowledge of business and consumer behaviour using NLP methodology and create inspiration for new research.Books on Demand GmbH, Überseering 33, 22297 Hamburg 84 pp. Englisch. Seller Inventory # 9786202055123
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Consumer and business behaviour in the context of NLP
Published by
LAP LAMBERT Academic Publishing, 2021
ISBN 10: 620205512X
ISBN 13: 9786202055123
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The aim of the book is to define selected attributes of neurolinguistic programming (NLP), business and consumer behaviour, and to examine them in their interrelationships. The research is based on a current understanding of the issue with an emphasis on application in managerial practice. The publication is divided into five chapters. The first chapter describes the concept of neurolinguistic programming, its techniques, and possibilities of its use. The second chapter focuses on consumer behaviour, the personality of consumers, their decisions and subcultures. The third chapter discusses the issue of business behaviour. It characterizes businessmen, their personalities in terms of the Big five model and looks at business behaviour in terms of ethics. In the fourth chapter, NLP is combined with business behaviour describing the possibilities of using NLP in this field. The fifth chapter is devoted to the research conducted, using the NLP methodology to examine the consumer's personality and compare the results to previous research. The book will enrich the knowledge of business and consumer behaviour using NLP methodology and create inspiration for new research. Seller Inventory # 9786202055123
Seller Image
Consumer and business behaviour in the context of NLP
Published by
LAP LAMBERT Academic Publishing, 2021
ISBN 10: 620205512X
ISBN 13: 9786202055123
New
Taschenbuch
Seller: preigu, Osnabrück, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. Consumer and business behaviour in the context of NLP | Zuzana Birknerová Anna Tomková (u. a.) | Taschenbuch | Englisch | 2021 | LAP LAMBERT Academic Publishing | EAN 9786202055123 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 120562686