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Handbook on Tourism Management: Marketing Approach towards E-Tourism Development Strategies with ICT Capabilities - Softcover
Synopsis
In current Information and Communication age, Tourism as a growing industry, plays a vital role in economic growth of many countries and influences related businesses and industries. There is an interaction between technological progress and tourism industry development. Using Information and Communication Technologies capabilities (e.g. website design methods, SEO techniques, social media, etc.) by tourism-related businesses (e.g. travel agencies, airline companies, museums, hotels, etc.) affects tourism development and shapes E-tourism. These capabilities create sustainable advantages for a country, lead to a better destination image, impact on tourist satisfaction, intention to revisit and word of mouth, and affect residents’ quality of life. Enjoying these benefits requires right tourism management with Marketing Approach. This approach presents a variety of tools, skills, models, and strategies that lead to effective tourism management and improve E-tourism development strategies. This book focuses on above-mentioned issues with presenting related case studies. It helps managers in related businesses and students in universities to update their knowledge in this field.
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About the Author
Majid Mohammad Shafiee, PhD, studied Marketing Management at University of Isfahan, Iran. He is a faculty member of Department of Management at the same University. His research interests include Brand, Tourism Management and Marketing Communication and he has published widely in these domains.
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Handbook on Tourism Management
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LAP LAMBERT Academic Publishing Jan 2018, 2018
ISBN 10: 6202028068
ISBN 13: 9786202028066
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -In current Information and Communication age, Tourism as a growing industry, plays a vital role in economic growth of many countries and influences related businesses and industries. There is an interaction between technological progress and tourism industry development. Using Information and Communication Technologies capabilities (e.g. website design methods, SEO techniques, social media, etc.) by tourism-related businesses (e.g. travel agencies, airline companies, museums, hotels, etc.) affects tourism development and shapes E-tourism. These capabilities create sustainable advantages for a country, lead to a better destination image, impact on tourist satisfaction, intention to revisit and word of mouth, and affect residents' quality of life. Enjoying these benefits requires right tourism management with Marketing Approach. This approach presents a variety of tools, skills, models, and strategies that lead to effective tourism management and improve E-tourism development strategies. This book focuses on above-mentioned issues with presenting related case studies. It helps managers in related businesses and students in universities to update their knowledge in this field. 132 pp. Englisch. Seller Inventory # 9786202028066
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Handbook on Tourism Management
Published by
LAP LAMBERT Academic Publishing, 2018
ISBN 10: 6202028068
ISBN 13: 9786202028066
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Softcover
Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mohammad Shafiee MajidMajid Mohammad Shafiee, PhD, studied Marketing Management at University of Isfahan, Iran. He is a faculty member of Department of Management at the same University. His research interests include Brand, Tourism . Seller Inventory # 385901965
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Handbook on Tourism Management : Marketing Approach towards E-Tourism Development Strategies with ICT Capabilities
Published by
LAP LAMBERT Academic Publishing, 2018
ISBN 10: 6202028068
ISBN 13: 9786202028066
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In current Information and Communication age, Tourism as a growing industry, plays a vital role in economic growth of many countries and influences related businesses and industries. There is an interaction between technological progress and tourism industry development. Using Information and Communication Technologies capabilities (e.g. website design methods, SEO techniques, social media, etc.) by tourism-related businesses (e.g. travel agencies, airline companies, museums, hotels, etc.) affects tourism development and shapes E-tourism. These capabilities create sustainable advantages for a country, lead to a better destination image, impact on tourist satisfaction, intention to revisit and word of mouth, and affect residents' quality of life. Enjoying these benefits requires right tourism management with Marketing Approach. This approach presents a variety of tools, skills, models, and strategies that lead to effective tourism management and improve E-tourism development strategies. This book focuses on above-mentioned issues with presenting related case studies. It helps managers in related businesses and students in universities to update their knowledge in this field. Seller Inventory # 9786202028066
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Handbook on Tourism Management: Marketing Approach towards E-Tourism Development Strategies with ICT Capabilities
Published by
LAP LAMBERT Academic Publishing, 2018
ISBN 10: 6202028068
ISBN 13: 9786202028066
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Paperback. Condition: Brand New. 132 pages. 8.66x5.91x0.30 inches. In Stock. Seller Inventory # zk6202028068
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Handbook on Tourism Management
Published by
LAP LAMBERT Academic Publishing Jan 2018, 2018
ISBN 10: 6202028068
ISBN 13: 9786202028066
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Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -In current Information and Communication age, Tourism as a growing industry, plays a vital role in economic growth of many countries and influences related businesses and industries. There is an interaction between technological progress and tourism industry development. Using Information and Communication Technologies capabilities (e.g. website design methods, SEO techniques, social media, etc.) by tourism-related businesses (e.g. travel agencies, airline companies, museums, hotels, etc.) affects tourism development and shapes E-tourism. These capabilities create sustainable advantages for a country, lead to a better destination image, impact on tourist satisfaction, intention to revisit and word of mouth, and affect residents' quality of life. Enjoying these benefits requires right tourism management with Marketing Approach. This approach presents a variety of tools, skills, models, and strategies that lead to effective tourism management and improve E-tourism development strategies. This book focuses on above-mentioned issues with presenting related case studies. It helps managers in related businesses and students in universities to update their knowledge in this field.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 132 pp. Englisch. Seller Inventory # 9786202028066