Strategy implementation in SMEs through the application of a BSC: How small and medium-sized enterprises can implement their corporate strategy and ... scorecard can support them in this process - Softcover

Lueger, Markus

 
9786200761651: Strategy implementation in SMEs through the application of a BSC: How small and medium-sized enterprises can implement their corporate strategy and ... scorecard can support them in this process
Softcover
ISBN 10: 6200761655 ISBN 13: 9786200761651
Publisher: Our Knowledge Publishing, 2025

Synopsis

SMEs in particular are able to respond more quickly than large companies to environmental influences, internal/external changes and much more. This makes SMEs fast-acting and flexible companies. However, when it comes to strategy implementation, SMEs lag behind many large companies. Without a defined strategy and the measures required to implement it, a strategic plan is difficult to put into practice. This book examines the balanced scorecard method in relation to corporate strategy implementation, focusing on small and medium-sized enterprises. Based on a literature review covering the fundamentals of strategic and operational management and the structure and integration of a BSC, including key performance indicators, the current situation in SMEs with regard to corporate strategy and its implementation is recorded and analysed. The information obtained clearly showed that SMEs do have a strategy, but that they pursue it using a wide variety of methods, some of which are incorrect. This is where this book comes in, making the BSC method tangible for SMEs and supporting them in implementing their strategy.

"synopsis" may belong to another edition of this title.

Publisher
Our Knowledge Publishing
Publication date
2025
Language
English
ISBN 10 
6200761655
ISBN 13 
9786200761651
Binding
Paperback
Number of pages
80