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Positioning Options and Marketing Implications: For Premium Electric Vehicles within the United States Market - Softcover
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The emergence of electric vehicles will alter the future, creating new technologies and boosting sustainability. Premium brands are now advertising state-of-the-art technology and extended luxury through electronification of drivetrains. The central aspect is to evaluate how one brand can differentiate themselves in this highly developing market by discussing their strength, position and brand image exposed to current and potential customers against competition. The analysis evaluates the level of differentiation offered through design, the external factors which affect this position and the overall perspective. Basic marketing principles are applied to understand the dynamics of EVs, and the market they categorize in, that of premium automotive and emerging technologies along with the behavior and persona of consumers in the United States. The detrimental question is can premium EVs takeover the traditional vehicle industry with this knowledge? Electric mobility and autonomous driving technologies provide a great leap into the future of driving, and the development of a worldwide movement to cleaner energy.
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Positioning Options and Marketing Implications: For Premium Electric Vehicles within the United States Market
Published by
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 620045471X
ISBN 13: 9786200454713
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Softcover
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Positioning Options and Marketing Implications: For Premium Electric Vehicles within the United States Market
Published by
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 620045471X
ISBN 13: 9786200454713
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
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Positioning Options and Marketing Implications
Published by
LAP LAMBERT Academic Publishing Nov 2019, 2019
ISBN 10: 620045471X
ISBN 13: 9786200454713
New
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The emergence of electric vehicles will alter the future, creating new technologies and boosting sustainability. Premium brands are now advertising state-of-the-art technology and extended luxury through electronification of drivetrains. The central aspect is to evaluate how one brand can differentiate themselves in this highly developing market by discussing their strength, position and brand image exposed to current and potential customers against competition. The analysis evaluates the level of differentiation offered through design, the external factors which affect this position and the overall perspective. Basic marketing principles are applied to understand the dynamics of EVs, and the market they categorize in, that of premium automotive and emerging technologies along with the behavior and persona of consumers in the United States. The detrimental question is can premium EVs takeover the traditional vehicle industry with this knowledge Electric mobility and autonomous driving technologies provide a great leap into the future of driving, and the development of a worldwide movement to cleaner energy. 68 pp. Englisch. Seller Inventory # 9786200454713
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Positioning Options and Marketing Implications: For Premium Electric Vehicles within the United States Market
Published by
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 620045471X
ISBN 13: 9786200454713
New
Softcover
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Positioning Options and Marketing Implications
Published by
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 620045471X
ISBN 13: 9786200454713
New
Softcover
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bishop Kayla J.I am an aspiring student of the University of South Carolina, pursuing my dual-degree in Business Administration with a focus in Marketing and International Business. In addition to my intercultural experience gained f. Seller Inventory # 497401870
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Positioning Options and Marketing Implications: For Premium Electric Vehicles within the United States Market
Published by
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 620045471X
ISBN 13: 9786200454713
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Seller: Revaluation Books, Exeter, United Kingdom
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Paperback. Condition: Brand New. 68 pages. 8.66x5.91x0.16 inches. In Stock. Seller Inventory # zk620045471X
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Positioning Options and Marketing Implications
Published by
LAP LAMBERT Academic Publishing Nov 2019, 2019
ISBN 10: 620045471X
ISBN 13: 9786200454713
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. Neuware -The emergence of electric vehicles will alter the future, creating new technologies and boosting sustainability. Premium brands are now advertising state-of-the-art technology and extended luxury through electronification of drivetrains. The central aspect is to evaluate how one brand can differentiate themselves in this highly developing market by discussing their strength, position and brand image exposed to current and potential customers against competition. The analysis evaluates the level of differentiation offered through design, the external factors which affect this position and the overall perspective. Basic marketing principles are applied to understand the dynamics of EVs, and the market they categorize in, that of premium automotive and emerging technologies along with the behavior and persona of consumers in the United States. The detrimental question is can premium EVs takeover the traditional vehicle industry with this knowledge Electric mobility and autonomous driving technologies provide a great leap into the future of driving, and the development of a worldwide movement to cleaner energy.Books on Demand GmbH, Überseering 33, 22297 Hamburg 68 pp. Englisch. Seller Inventory # 9786200454713
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Positioning Options and Marketing Implications : For Premium Electric Vehicles within the United States Market
Published by
LAP LAMBERT Academic Publishing, 2019
ISBN 10: 620045471X
ISBN 13: 9786200454713
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The emergence of electric vehicles will alter the future, creating new technologies and boosting sustainability. Premium brands are now advertising state-of-the-art technology and extended luxury through electronification of drivetrains. The central aspect is to evaluate how one brand can differentiate themselves in this highly developing market by discussing their strength, position and brand image exposed to current and potential customers against competition. The analysis evaluates the level of differentiation offered through design, the external factors which affect this position and the overall perspective. Basic marketing principles are applied to understand the dynamics of EVs, and the market they categorize in, that of premium automotive and emerging technologies along with the behavior and persona of consumers in the United States. The detrimental question is can premium EVs takeover the traditional vehicle industry with this knowledge Electric mobility and autonomous driving technologies provide a great leap into the future of driving, and the development of a worldwide movement to cleaner energy. Seller Inventory # 9786200454713
Quantity: 1 available