Synopsis
Service quality is the core issues in hotel industries. Although budget hotels attract attention with low prices, they also need to win customers with service quality to achieve its market share. Improving customer satisfaction through service quality is an important factor in managing and operating budget hotels. This study undertakes service quality in enhancing customer satisfaction through the SERVQUAL model. Service quality is measured via five attributes, i.e. tangibility, reliability, responsiveness, assurance and empathy in formulating a framework of customer satisfaction. A survey was conducted empirically on budget hotels in Shanghai to accumulate data and analysed to verify the hypotheses. This study is important as in ensuring special positioning of budget hotels in developing an excellent service quality.
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Service Quality and Customer Satisfaction of Budget Hotels in China
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LAP LAMBERT Academic Publishing Nov 2018, 2018
ISBN 10: 6139965233
ISBN 13: 9786139965236
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Service quality is the core issues in hotel industries. Although budget hotels attract attention with low prices, they also need to win customers with service quality to achieve its market share. Improving customer satisfaction through service quality is an important factor in managing and operating budget hotels. This study undertakes service quality in enhancing customer satisfaction through the SERVQUAL model. Service quality is measured via five attributes, i.e. tangibility, reliability, responsiveness, assurance and empathy in formulating a framework of customer satisfaction. A survey was conducted empirically on budget hotels in Shanghai to accumulate data and analysed to verify the hypotheses. This study is important as in ensuring special positioning of budget hotels in developing an excellent service quality. 76 pp. Englisch. Seller Inventory # 9786139965236
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Service Quality and Customer Satisfaction of Budget Hotels in China
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Service Quality and Customer Satisfaction of Budget Hotels in China
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Service Quality and Customer Satisfaction of Budget Hotels in China
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Service Quality and Customer Satisfaction of Budget Hotels in China
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Annamalah SanmugamMr Sanmugam is a senior lecturer lecturing courses for American, UK & Australian Degree & Master Programs at SEGi University College. He is a reviewer for Pearson Publications and for various journals. He has publis. Seller Inventory # 261128678
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Service Quality and Customer Satisfaction of Budget Hotels in China
Published by
LAP LAMBERT Academic Publishing Nov 2018, 2018
ISBN 10: 6139965233
ISBN 13: 9786139965236
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Service quality is the core issues in hotel industries. Although budget hotels attract attention with low prices, they also need to win customers with service quality to achieve its market share. Improving customer satisfaction through service quality is an important factor in managing and operating budget hotels. This study undertakes service quality in enhancing customer satisfaction through the SERVQUAL model. Service quality is measured via five attributes, i.e. tangibility, reliability, responsiveness, assurance and empathy in formulating a framework of customer satisfaction. A survey was conducted empirically on budget hotels in Shanghai to accumulate data and analysed to verify the hypotheses. This study is important as in ensuring special positioning of budget hotels in developing an excellent service quality.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 76 pp. Englisch. Seller Inventory # 9786139965236
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Service Quality and Customer Satisfaction of Budget Hotels in China
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ISBN 10: 6139965233
ISBN 13: 9786139965236
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Service quality is the core issues in hotel industries. Although budget hotels attract attention with low prices, they also need to win customers with service quality to achieve its market share. Improving customer satisfaction through service quality is an important factor in managing and operating budget hotels. This study undertakes service quality in enhancing customer satisfaction through the SERVQUAL model. Service quality is measured via five attributes, i.e. tangibility, reliability, responsiveness, assurance and empathy in formulating a framework of customer satisfaction. A survey was conducted empirically on budget hotels in Shanghai to accumulate data and analysed to verify the hypotheses. This study is important as in ensuring special positioning of budget hotels in developing an excellent service quality. Seller Inventory # 9786139965236
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Service Quality and Customer Satisfaction of Budget Hotels in China
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ISBN 10: 6139965233
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Taschenbuch. Condition: Neu. Service Quality and Customer Satisfaction of Budget Hotels in China | Sanmugam Annamalah (u. a.) | Taschenbuch | 76 S. | Englisch | 2018 | LAP LAMBERT Academic Publishing | EAN 9786139965236 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 115129978