The purpose of this paper is to investigate the contingent relationship between government marketing assistance for export and the performance of early internationalizing firms in a developing country’s low-tech industry. The authors employ hierarchical multiple regression based on the data obtained from Indonesia, a developing country and a leading exporter of apparel products worldwide. The authors used a sample of 100 early internationalizing apparel firms to test the hypotheses. Research describes the relationship between export assistance (financial and marketing assistance) and performance as direct. Recently, some researchers have suggested moderators between them. The authors argue that the relationship between the two is contingent on the level of competitive advantage. The authors find that financial assistance and marketing assistance are directly related to export performance. The relationship between financial assistance nor marketing assistance and export commitment to export performance are significantly. The effect of marketing assistance is positively, but only marginally, moderated by competitive advantage.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The purpose of this paper is to investigate the contingent relationship between government marketing assistance for export and the performance of early internationalizing firms in a developing country's low-tech industry. The authors employ hierarchical multiple regression based on the data obtained from Indonesia, a developing country and a leading exporter of apparel products worldwide. The authors used a sample of 100 early internationalizing apparel firms to test the hypotheses. Research describes the relationship between export assistance (financial and marketing assistance) and performance as direct. Recently, some researchers have suggested moderators between them. The authors argue that the relationship between the two is contingent on the level of competitive advantage. The authors find that financial assistance and marketing assistance are directly related to export performance. The relationship between financial assistance nor marketing assistance and export commitment to export performance are significantly. The effect of marketing assistance is positively, but only marginally, moderated by competitive advantage. 60 pp. Englisch. Seller Inventory # 9786139454235
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The purpose of this paper is to investigate the contingent relationship between government marketing assistance for export and the performance of early internationalizing firms in a developing country's low-tech industry. The authors employ hierarchical multiple regression based on the data obtained from Indonesia, a developing country and a leading exporter of apparel products worldwide. The authors used a sample of 100 early internationalizing apparel firms to test the hypotheses. Research describes the relationship between export assistance (financial and marketing assistance) and performance as direct. Recently, some researchers have suggested moderators between them. The authors argue that the relationship between the two is contingent on the level of competitive advantage. The authors find that financial assistance and marketing assistance are directly related to export performance. The relationship between financial assistance nor marketing assistance and export commitment to export performance are significantly. The effect of marketing assistance is positively, but only marginally, moderated by competitive advantage. Seller Inventory # 9786139454235
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The purpose of this paper is to investigate the contingent relationship between government marketing assistance for export and the performance of early internationalizing firms in a developing country's low-tech industry. The authors employ hierarchical multiple regression based on the data obtained from Indonesia, a developing country and a leading exporter of apparel products worldwide. The authors used a sample of 100 early internationalizing apparel firms to test the hypotheses. Research describes the relationship between export assistance (financial and marketing assistance) and performance as direct. Recently, some researchers have suggested moderators between them. The authors argue that the relationship between the two is contingent on the level of competitive advantage. The authors find that financial assistance and marketing assistance are directly related to export performance. The relationship between financial assistance nor marketing assistance and export commitment to export performance are significantly. The effect of marketing assistance is positively, but only marginally, moderated by competitive advantage.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 60 pp. Englisch. Seller Inventory # 9786139454235
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Taschenbuch. Condition: Neu. How The Export Assistant to Improve Export Performance? | Setiyo Purwanto | Taschenbuch | 60 S. | Englisch | 2019 | LAP LAMBERT Academic Publishing | EAN 9786139454235 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 115936811