Brainstorming: Creativity techniques, Alex Faickney Osborn, Teamwork, 6- 3- 5 Brainwriting, Creativity, Invention, Innovation, List of mind mapping software - Softcover

Softcover

ISBN 10: 6130210647 ISBN 13: 9786130210649

Publisher: Alphascript Publishing, 2010

Synopsis

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem. In 1953 the method was popularized by Alex Faickney Osborn in a book called Applied Imagination. Osborn proposed that groups could double their creative output with brainstorming. Although brainstorming has become a popular group technique, researchers have not found evidence of its effectiveness for enhancing either quantity or quality of ideas generated. Because of such problems as distraction, social loafing, evaluation apprehension, and production blocking, brainstorming groups are little more effective than other types of groups, and they are actually less effective than individuals working independently. In the Encyclopedia of Creativity, Tudor Rickards, in his entry on brainstorming, summarizes its controversies and indicates the dangers of conflating productivity in group work with quantity of ideas.

Edition details

• Publisher: Alphascript Publishing
• Publication date: 2010
• Language: English
• ISBN 10: 6130210647
• ISBN 13: 9786130210649
• Binding: Tapa blanda
• Number of pages: 64
• Editor: Miller Frederic P., Vandome Agnes F., McBrewster John