Items related to El Punto Clave / The Tipping Point
Synopsis
¿Cómo surgen las epidemias, las modas, los éxitos de venta, el fenómeno de boca a boca o cualquiera de esos pequeños cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?
En esta obra revolucionaria que ocupa desde hace años los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un auténtico gurú de los negocios, analiza la trayectoria de varios productos y tendencias de gran éxito hasta descubrir cómo y por qué se alcanza el punto de inflexión a partir del cual algo se convierte en un fenómeno de masas: el punto clave. Gladwell nos presenta a personas responsables de difundir nuevas ideas y tendencias y examina la moda, los programas infantiles de televisión, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas. "La mejor forma de entender los cambios misteriosos que jalonan nuestra vida cotidiana (ya sea la aparición de una tendencia en la moda, el retroceso de las oleadas de crímenes, la transformación de un libro desconocido en un éxito de ventas, el aumento del consumo de tabaco entre los adolescentes, o el fenómeno del boca a oreja) es tratarlos como puras epidemias. Las ideas, los productos, los mensajes y las conductas se extienden entre nosotros igual que los virus." -Malcolm Gladwell ENGLISH DESCRIPTION Discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas."synopsis" may belong to another edition of this title.
About the Author
Malcolm Gladwell es redactor de plantilla de The New Yorker desde 1996, y todos los ensayos recogidos en Lo que vio el perro aparecieron primero en las páginas de esa revista. Es autor de tres libros: La clave del éxito; Inteligencia intuitiva: ¿por qué sabemos la verdad en dos segundos?; y Fuera de serie. Por qué unas personas tienen éxito y otras no, David y Goliat, cada uno de los cuales encabezó la lista de bestsellers de The New York Times. Antes de formar parte de The New Yorker, trabajó como reportero en The Washington Post, donde cubrió temas de negocios y ciencia y fue jefe de la oficina de Nueva York. Gladwell nació en Inglaterra, creció en la campiña de Ontario y vive ahora en Nueva York.
www.gladwell.com#N/A"About this title" may belong to another edition of this title.
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El punto clave / The Tipping Point
Published by
Penguin Random House Grupo Editorial, 2020
ISBN 10: 6073157541
ISBN 13: 9786073157544
Used
Paperback
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Good. Why did crime in New York drop in the middle of the 90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read? In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children s television, direct mail, and the early days of the American Revolution for clues about making ideas infectious.The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world. Seller Inventory # 00104825583
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El Punto Clave / the Tipping Point
Published by
Penguin Random House Grupo Editorial, 2020
ISBN 10: 6073157541
ISBN 13: 9786073157544
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 45128332-6
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El Punto Clave / the Tipping Point
Published by
Penguin Random House Grupo Editorial, 2020
ISBN 10: 6073157541
ISBN 13: 9786073157544
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 45129375-6
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El punto clave / The Tipping Point (Spanish Edition)
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Paperback. Condition: Very Good. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 6073157541-11-1
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El punto clave / The Tipping Point
Published by
Penguin Random House Grupo Editorial, 2020
ISBN 10: 6073157541
ISBN 13: 9786073157544
Used
Paperback
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Why did crime in New York drop in the middle of the 90s? Why is teenage smoking out of control? Why are television shows like Sesame Street good at teaching kids how to read? In The Tipping Point, New Yorker writer Malcolm Gladwell looks at why major changes in society happen suddenly and unexpectedly. Just as a single sick person can start an epidemic of the flu, so too can a few fare-beaters and graffiti artists fuel a subway crime wave, or a satisfied customer fill the empty tables of a new restaurant. These are social epidemics, and the moment when they take off, when they reach their critical mass, is the Tipping Point.Gladwell uncovers the personality types who are natural pollinators of new ideas and trends. He analyzes fashion trends, smoking, children s television, direct mail, and the early days of the American Revolution for clues about making ideas infectious.The Tipping Point is an intellectual adventure story with an infectious enthusiasm for the power and joy of new ideas. Most of all, it is a road map to change, with a profoundly hopeful message: that one imaginative person applying a well-placed lever can move the world. Seller Inventory # CIN6073157541G
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El punto clave / The Tipping Point -Language: spanish
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El punto clave / The Tipping Point -Language: spanish
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El punto clave / The Tipping Point (Paperback)
Published by
Penguin Random House Grupo Editorial, 2020
ISBN 10: 6073157541
ISBN 13: 9786073157544
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Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.
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Paperback. Condition: new. Paperback. Como surgen las epidemias, las modas, los exitos de venta, el fenomeno de boca a boca o cualquiera de esos pequenos cambios que sacuden nuestra vida cotidiana al provocar grandes efectos?En esta obra revolucionaria que ocupa desde hace anos los primeros puestos en las listas de ventas de Estados Unidos, Gladwell, un autentico guru de los negocios, analiza la trayectoria de varios productos y tendencias de gran exito hasta descubrir como y por que se alcanza el punto de inflexion a partir del cual algo se convierte en un fenomeno de masas: el punto clave.Gladwell nos presenta a personas responsables de difundir nuevas ideas y tendencias y examina la moda, los programas infantiles de television, la conducta de los fumadores y hasta la publicidad directa, con el fin de dilucidar el proceso del contagio de ideas."La mejor forma de entender los cambios misteriosos que jalonan nuestra vida cotidiana (ya sea la aparicion de una tendencia en la moda, el retroceso de las oleadas de crimenes, la transformacion de un libro desconocido en un exito de ventas, el aumento del consumo de tabaco entre los adolescentes, o el fenomeno del boca a oreja) es tratarlos como puras epidemias. Las ideas, los productos, los mensajes y las conductas se extienden entre nosotros igual que los virus." -Malcolm GladwellENGLISH DESCRIPTIONDiscover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. Translation of: The tipping point: how little things can make a big difference. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9786073157544
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El Punto Clave / The Tipping Point
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El Punto Clave / The Tipping Point
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