UX Design and Usability Mentor Book: With Best Practice Business Analysis and User Interface Design Tips and Techniques - Softcover

Yayici, Emrah

Softcover

ISBN 10: 6058603722 ISBN 13: 9786058603721

Publisher: EMRAH YAYICI, 2014

Synopsis

Design with a clearer understanding of the people who will use your product.

UX Design and Usability Mentor Book introduces practical tools and techniques for understanding users, organizing information and evaluating usability. Sample project documents, diagrams and user interface designs connect the concepts to project work.

Explore:

• Personas, user profiles and mental models to understand users.
• Customer journey maps and use cases to examine needs and interactions.
• Mind mapping, card sorting and information architecture to organize ideas and content.
• Wireframes and prototypes to communicate design possibilities.
• Interaction design, content writing and usability testing techniques, including eye tracking.

Written for UX designers, business analysts, product teams and professionals developing their design practice, this guide brings together user experience and usability principles in an accessible reference.

Use it to ask more useful questions about your users, explore design choices and assess how well an interface supports the people using it.

About this title

About the Author

Emrah Yayici contributes to UXPA (User Experience Professionals Association) as a chapter vice-President. He is the author of the best-selling UX Design and Usability Mentor Book, Business Analysis Methodology Book and Business Analyst's Mentor Book.

He is one of the managing partners of UXservices, BA-Works and Keytorc. He started his career as a technology and management consultant at Arthur Andersen and Accenture. Afterward he led global enterprise transformation projects at Beko-Grundig Electronics.

During his career he has managed multinational and cross-functional project teams in banking, insurance, telecommunications, media, consumer electronics, IT industries, and startups.

He has also contributed to IIBA® (International Institute of Business Analysis) as a chapter President and ISTQB® (International Software Testing Board) as a former international board member. He is now sharing his experience about UX design, usability, business analysis, business development, entrepreneurship, lean product development, customer experience design, and quality assurance by publishing articles and books, leading training sessions, and speaking at conferences.

Edition details

• Publisher: EMRAH YAYICI
• Publication date: 2014
• Language: English
• ISBN 10: 6058603722
• ISBN 13: 9786058603721
• Binding: Paperback
• Number of pages: 100