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Synopsis
يتناول هذا الكتاب موضوع إدارة الجودة الشاملة باعتبارها أحد المفاهيم الإدارية الحديثة التي تسعى إلى تحسين الأداء المؤسسي وتحقيق التميز في مختلف المنظمات. ويقدم الكتاب معالجة علمية شاملة لمفهوم الجودة وتطورها التاريخي، إضافة إلى عرض المبادئ والأساليب والأدوات التي تساعد المؤسسات على تطبيق نظم الجودة وتحسين مستوى الخدمات والمنتجات التي تقدمها. كما يوضح أهمية الجودة في تحقيق رضا العملاء وتعزيز القدرة التنافسية للمنظمات في بيئات العمل المعاصرة.
This book deals with the topic of Total Quality Management as one of the modern management concepts that seeks to improve institutional performance and achieve excellence in various organizations. The book provides a comprehensive scientific treatment of the concept of quality and its historical development, in addition to presenting the principles, methods, and tools that help organizations implement quality systems and improve the level of services and products they provide. It also demonstrates the importance of quality in achieving customer satisfaction and enhancing the competitiveness of organizations in contemporary work environments.
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