Package and Wrapping Graphics 2: From Boxes, Bottles, Wrapping Paper and Accessories to Display - Hardcover

PIE Books

Hardcover

ISBN 10: 4894446944 ISBN 13: 9784894446946

Publisher: PIE Books, 2008

Synopsis

From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.

About this title

About the Author

Akiko Yamamoto is an editor for PIE Books

Edition details

• Publisher: PIE Books
• Publication date: 2008
• ISBN 10: 4894446944
• ISBN 13: 9784894446946
• Binding: Hardcover
• Language: English
• Number of pages: 192