From logo, color, form, materials, and typography to display effects, collateral materials, even environmental issues, packaging is based on a strategic brand image and merchandising criteria, and plays a decisive role in defining product image. This book includes a wide variety of highly refined and unquestionably impressive packages in three distinct categories: food, beauty, and living. For example, packages unique in form, packages made of unexpected materials, packages rendered in eye-catching color variations, and packages so stunningly simple and yet make a strong impact. In addition to product packages, there are excellent examples of gift boxes, shopping bags, and wrapping materials, which retail shops offer to their customers.
"synopsis" may belong to another edition of this title.
Akiko Yamamoto is an editor for PIE Books
"About this title" may belong to another edition of this title.
Seller: medimops, Berlin, Germany
Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M04894446944-V
Seller: TraperíaDeKlaus, Logroño, LO, Spain
Condition: Bueno. Best Package and Wrapping Graphics: From Boxes, Bottles, Wrapping Paper and Accessories to Display. PIE Books, 2009, Tapa dura con sobrecubierta. 190 pag. Textos en inglés y japonés. 30x23 cm. Seller Inventory # 300320232012
Seller: Greener Books, London, United Kingdom
Hardcover. Condition: Used; Very Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books. Seller Inventory # 5021550
Quantity: 1 available