New Absolute Appeal: Direct Mail Design - Hardcover

Kubota, Yuko; Koma, Hiroko

Hardcover

ISBN 10: 475624016X ISBN 13: 9784756240163

Publisher: Eiyusha Inc., 2010

Synopsis

Outrageous direct mail ideas which make the recipient want to open the piece and pay attention to what's inside. New Absolute Appeal shows a variety of direct mail ideas that have succeeded in captivating the target audience. This collection covers a wide range of direct mail that incorporates gimmicks, uses unique shapes or surprising materials to surprise the recipients. Examples include seasonal greetings for customers, debut announcement for new merchandise, exhibition announcements, opening party invitations, and more. All designs are categorized by industry such as apparel, accessories and cosmetics, commerce and retail, food and restaurants, and creative and private. An excellent idea source for all graphic designers, marketing professionals, and students. This is the second volume of Absolute Appeal: Direct Mail Design, one of PIE Books’ strongest titles.

About this title

About the Author

Ami Miyazaki is an editor for PIE BOOKS.

From the Back Cover

Appeal shows a variety of direct mail ideas that have succeeded in captivating the target audience; some incorporate gimmicks to surprise the recipients, unique shapes, or fine materials. This collection covers a wide range of "direct mails" including seasonal greetings for customers, debut announcement for new merchandise, exhibition announcement, opening party invitation and more.

Edition details

• Publisher: Eiyusha Inc.
• Publication date: 2010
• Language: English
• ISBN 10: 475624016X
• ISBN 13: 9784756240163
• Binding: Hardcover
• Number of pages: 152
• Editor: Miyazaki Ami, Moriyama Shinpei