Canadian Pacific: Creating a Brand, Building a Nation - Hardcover

Choko, Marc H.

Hardcover

ISBN 10: 3981655044 ISBN 13: 9783981655049

Publisher: Callisto Publishers GmbH, 2016

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An unprecedented look at Canada's history: How commercial design helped shape the country's image Up to now virtually nothing has been published about Canadian Pacific's decisive role in branding" the nation at home and abroad. The company's visionary leaders used the railway line's potential to its fullest, swiftly creating a pioneering global travel and transportation empire, for several decades the world's biggest. As Canada's main private land owner, Canadian Pacific became a key sponsor of immigration. These and numerous other activities were publicized with unparalleled proficiency and quality, projecting a dream-like world of the new state that became part of its identity. Never before or after has a single company influenced a nation and its image to such an extent. The book takes the reader on a colorful, delightful and educational journey brought to life by hundreds of historical illustrations and photos, many of which have never been published before. Utmost care was taken in digitally restoring and reproducing the priceless Canadiana as accurately as possible. This volume also demonstrates how a uniquely Canadian graphic design style developed over time, the essence of which can be felt in Canadian design until this day. The making of modern Canada is unimaginable without Canadian Pacific and its lasting achievements.

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About the Author

Marc H. Choko (author) is professor emeritus at the School of Design of the Universite du Quebec a Montreal and former director of the university's Design Centre. He is also a former research director at the Institut national de la recherche scientifique Urbanisation, Culture et Societe. Apart from authoring numerous publications on graphic design, urban development and housing, he has curated many exhibitions that toured internationally. Matthias C. Huhne (editor) is a writer and owner of Callisto Publishers. A Harvard graduate, Huhne developed an appreciation for art while working as a developer of high quality commercial and residential real estate. He founded his own award-wining real estate company in 1996. As a collector and supporter of modern art as well as North American native art, Huhne takes a special interest in commercial design and the history of architecture.

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