Marvel By Design: Graphic Design Strategies of the World's Greatest Comics Company - Hardcover

Liz Stinson; Gestalten

Hardcover

ISBN 10: 3967040267 ISBN 13: 9783967040265

Publisher: gestalten, 2021

Synopsis

As one of the most recognizable brands in the world, Marvel has spent the last 80-plus years inspiring generations of creatives through its approach to visual storytelling.

Marvel’s comic books, in particular, established a distinct graphic language that has found its way into mainstream culture, including 1960s Pop Art, and present-day digital culture, gaming, advertising, and more. Marvel By Design will celebrate the company’s visual language with an in-depth exploration of the design process behind the brand’s most recognizable graphical elements including logos, covers, lettering, layout, and color palettes. Readers will learn how the renowned Marvel Method established a unique approach to the creative process and how that process can serve as a template for creatives working beyond comics.

Throughout the book, Marvel by Design will connect the dots between comic culture and its undeniable influence in every creative field including the evolution of graphic design, editorial design, movies, and visual culture at large.

About this title

About the Author

Liz Stinson is a writer and editor with more than a decade of experience covering the design and technology worlds. She’s currently the executive editor of Eye on Design, a publication about graphic design and its intersection with the wider world.

From the Back Cover

As one of the most recognisable brands in the world, Marvel has a rich history of over 60 years inspiring readers, creatives, and fans. The evolution of its graphic design has been key in the successful transformation of the brand through the ages, adapting to a challenging and evolving media environment, and making it an unrivalled example of charismatic heritage and ongoing innovation. This book explores the history of Marvel's visual language by dissecting the logos, layout templates, typography, covers, and other visual elements, as well as the influence it has had on graphic design, art, advertising, and more. An essential title to understand not only comic history but also the language of pop culture.

Edition details

• Publisher: gestalten
• Publication date: 2021
• Language: English
• ISBN 10: 3967040267
• ISBN 13: 9783967040265
• Binding: Hardcover
• Edition number: 1
• Number of pages: 304
• Editor: Gestalten, Liz Stinson