Lean UX: Produktentwicklung und -design mit agilen Teams - Softcover

Softcover

ISBN 10: 3958456286 ISBN 13: 9783958456280

Synopsis

• Implement Lean UX effectively in the enterprise
• Customize existing structures and form interdisciplinary teams
• Create slim and fast product versions with Lean UX

Lean UX has become the most popular approach to interaction design, it fits the needs of today's agile teams. Jeff Gothelf and Josh Seiden, pioneers and leading experts on Lean UX, comprehensively explain in this book the central principles, tactics, and techniques of this development method, demonstrating how product teams can easily integrate design, experiment, iteration, and continuous learning of real users into their agile process.

Lean UX is inspired by the concepts of lean development and other agile development methods, and has the advantage of focusing on designing the actual user experience instead of on the deliverables.

This book shows you how to work closely with other members of the product team and can capture and consider user feedback frequently and early. You will also learn how to drive the design process in short iterative cycles to find out what works best from both business and user perspective. "Lean UX" shows you the way to bring this rethinking in your company a turn for the better.

• Visualize the problem you are trying to solve and focus your team on the "right" results
• Convey the designer toolkit to the entire product team
• Let your team participate in your insights much earlier than usual
• Create MVPs (Minimum Viable Products) to learn what ideas and concepts work
• Include the "voice of the customer" throughout the project cycle
• Combine Lean UX with the agile Scrum framework to increase your team's productivity
• Dealing with the organizational changes required to apply and integrate the Lean UX method

Edition details

• Language: German
• ISBN 10: 3958456286
• ISBN 13: 9783958456280
• Binding: Perfect Paperback