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Trade Fair Design Annual 2018/19: Messedesign Jahrbuch - Hardcover

 
9783899862829: Trade Fair Design Annual 2018/19: Messedesign Jahrbuch
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  • The standard reference work in the Trade Fair Design World
Change and transformation are currently characteristic not only of our society and our socio-cultural structures, but also our economic structures and therefore also the exhibition industry: traditional approaches to brand communication no longer appear to take full effect, although the core of the longstanding trade fair business perhaps holds the key to the future of the traditional platform: in real encounters and individual exchanges.

In accordance with this, over the forthcoming years it will increasingly be about shaping this discussion, creating spaces for it, enabling especially personal contacts amidst a communication guided by bots, thereby shaping change. Of course, this edition of the Trade Fair Design Yearbook is not oblivious to this either: from October 2018, the publication will be issued in a new, even higher quality design, extending increasingly into digital, as well as real space. Text in English and German.

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About the Author:
The editors Sabine Marinescu and Janina Poesch, are driven by a common goal: to attain world domination over creative spaces in the foreseeable future. Since 2008, they have been working tirelessly to build up a platform for scenography. Besides editing the printed magazine and enthusiastically running the blog, they develop and come up with ideas for events or publish books.

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  • Publisheravedition
  • Publication date2018
  • ISBN 10 3899862821
  • ISBN 13 9783899862829
  • BindingHardcover
  • Number of pages304

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Sabine Marinescu
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Book Description Buch. Condition: Neu. Neuware - Aktuell prägen Umbruch und Wandel nicht nur unsere Gesellschaft sowie unser soziokulturelles Gefüge, sondern auch unsere wirtschaftlichen Strukturen und damit ebenso das Messegeschäft: Klassische Herangehensweisen an die Kommunikation einer Marke scheinen nicht mehr uneingeschränkt zu funktionieren. Dabei liegt im Kern des altbewährten Messewesens vielleicht sogar der Schlüssel für die Zukunft der traditionellen Plattform: in der realen Begegnung sowie im individuellen Austausch. Dementsprechend wird es in den kommenden Jahren verstärkt darum gehen, dieses Gespräch zu formen, hierfür Raum zu schaffen, inmitten einer durch Bots gesteuerten Kommunikation vor allem persönliche Kontakte zu ermöglichen und den Umbruch damit zu gestalten. Natürlich macht jener auch vor dieser Ausgabe des Messedesign Jahrbuchs nicht Halt: Ab Oktober 2018 erscheint die Publikation in neuer, noch hochwertigerer Aufmachung und wirdzunehmend in den digitalen sowie realen Raum erweitert. Seller Inventory # 9783899862829

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Marinescu, Sabine|Poesch, Janina
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Book Description Gebunden. Condition: New. The standard reference work in the Trade Fair Design WorldAktuell praegen Umbruch und Wandel nicht nur unsere Gesellschaft sowie unser soziokulturelles Gefuege, sondern auch unsere wirtschaftlichen Strukturen und damit ebenso das Messegeschaeft: Klassische. Seller Inventory # 221459330

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Marinescu, Sabine; Poesch, Janina; Bachmann, Kim (EDT); Dubbert, Susanne; Meyerhoff, Lena
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Edited By Sabine Marinescu; Edited By Janina Poesch
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Book Description Hardcover. Condition: new. Hardcover. Change and transformation are currently characteristic not only of our society and our socio-cultural structures, but also our economic structures and therefore also the exhibition industry: traditional approaches to brand communication no longer appear to take full effect, although the core of the longstanding trade fair business perhaps holds the key to the future of the traditional platform: in real encounters and individual exchanges. In accordance with this, over the forthcoming years it will increasingly be about shaping this discussion, creating spaces for it, enabling especially personal contacts amidst a communication guided by bots, thereby shaping change. Of course, this edition of the Trade Fair Design Yearbook is not oblivious to this either: from October 2018, the publication will be issued in a new, even higher quality design, extending increasingly into digital, as well as real space. AUTHORS: The editors Sabine Marinescu and Janina Poesch, are driven by a common goal: to attain world domination over creative spaces in the foreseeable future. Since 2008, they have been working tirelessly to build up a platform for scenography. Besides editing the printed magazine and enthusiastically running the blog, they develop and come up with ideas for events or publish books. SELLING POINTS: . The standard reference work in the Trade Fair Design World Text in English and German. 400 colour images The standard reference work in the Trade Fair Design World Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9783899862829

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