Storytelling für Designer - Softcover

Ruf, Oliver

 
9783899862775: Storytelling für Designer

Synopsis

In the age of media convergence, interactive cultural technology and digital design, the design of products, forms and functions is no longer conceivable without narrative impulses, concepts and structures. This volume gives an overview introduction to both narrative theoretical and narrative practical basics. It outlines different fields of design and design with regard to the storytelling to be realized. As a result, designers should not only be represented and trained as designers, but above all as narrators.

"synopsis" may belong to another edition of this title.