Upstart!: Visual Identities for Start-Ups and New Businesses - Hardcover

Hardcover

ISBN 10: 3899559541 ISBN 13: 9783899559545

Publisher: gestalten, 2018

Synopsis

Upstart! showcases an exciting range of visual identities for start-ups and young businesses.Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh startups and spin-offs from all sorts of sectors present themselves as inventively and stylesavvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories. Upstart! explores the contemporary startup scene’s manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.

About this title

About the Author

Anna Sinofzik is a freelance writer, culture editor, design critic, and strategist based in Berlin. She works with an international roster of publishers, brands, and communications agencies and teaches at Universitaet der Kuenste, Berlin.

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gestalten continues to actively reimagine the way in which we approach publishing. With our extensive range of titles, we not only seek to enhance and to enrich our reader's lives, but to continually engage with the surrounding creative landscape.

Our origin story began with a focus on the aesthetic, particularly that of graphic design and, over the last two decades, the scope of both our content and our expertise has widened. Today, using a myriad of observations of culture, people, art, and other intimate inspirational informants, we document and anticipate vital movements in architecture, visual culture, design & fashion, escapism, food & beverages, travel, and contemporary art. In 2014, Little Gestalten joined the literary ranks and ensured that there was a place for readers of all ages within the world of gestalten.

From the Back Cover

Upstart! presents fresh branding ideas for entrepreneurs and designers. To stand out in a land of consumerist plenty, the new generation of small business entrepreneurs has learned to set high design standards. Poised between playfulness and professionalism, their holistic visual identity concepts become an integral part of their core business. From hemp farmers to local box clubs to eyelash extension services, fresh start-ups and spin-offs from all sorts of sectors present themselves as inventively and style-savvily as ever before. Communicating through vivid visual languages that unfold across media applications, they involve the customer in authentic styles and stories. Upstart! explores the contemporary start-up scene's manifold ventures. With a focus on creativity and transformational branding ideas, the compilation covers classic stationery designs, innovative merchandise, interior concepts, and fresh digital applications that have been skillfully orchestrated to leverage business.

Edition details

• Publisher: gestalten
• Publication date: 2018
• Language: English
• ISBN 10: 3899559541
• ISBN 13: 9783899559545
• Binding: Hardcover
• Edition number: 1
• Number of pages: 256
• Editor: Gestalten, Sinofzik Anna