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Synopsis
Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed.Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers —businesses discovering corporate design for the first time —as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.
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From the Back Cover
Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed
Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers ?businesses discovering corporate design for the first time ?as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design.
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First Things First!: New Branding and Design for New Businesses
Seller: Magers and Quinn Booksellers, Minneapolis, MN, U.S.A.
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hardcover. Condition: Very Good. May have light to moderate shelf wear and/or a remainder mark. Complete. Clean pages. Seller Inventory # 1236207
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First Things First!: New Branding and Design for New Businesses
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G3899556712I3N00
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First Things First!: New Branding and Design for New Businesses
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First Things First!: New Branding and Design for New Businesses
Seller: medimops, Berlin, Germany
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M03899556712-V
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First things first!
Seller: Bookbot, Prague, Czech Republic
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Hardcover. Condition: Fine. Leichte Kratzer / Abnutzungen / Druckstellen; Vergilbt / ausgeblichen. Creative outsiders and first-time founders are redefining what used to be called corporate design in a more holistic and playful way. A breath of fresh air from a new breed. Striking corporate design is a must-have for any new business. For the outsiders and first-timers entering the market, corporate design is not an add-on, it is part of the soul of the business itself. And it demands fresh ideas unfettered by standard approaches. This book presents real examples from shop owners and mechanics, dentists and organic farmers --businesses discovering corporate design for the first time --as well as from traditionally creative companies like marketing agencies or restaurants, and hotels. With profiles and photographs it explores their novel approaches to corporate design. Seller Inventory # 83821d2a-db64-498b-9428-54411ea6a91b
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