Less and More: The Design Ethos of Dieter Rams (Bilingual English and German Edition) - Hardcover

Gestalten; Klaus Klemp

Hardcover

ISBN 10: 3899555848 ISBN 13: 9783899555844

Publisher: Die Gestalten Verlag, 2015

Synopsis

Now available again, this is the definitivereference book on the work of DieterRams. In his more than 40 years at Braun, Rams established himself as one of the mostinfluential designers of the twentieth century.True to the principle of "less, but better,"his elegantly clear visual language notonly defined product design for generations, but also our fundamental understanding ofwhat design is and what it can and shoulddo. Less and More offers boundless inspirationfor anyone interested in the aestheticand functional aspects of applied design.This book elucidates the philosophy ofDieter Rams that is best summed up in theten rules of design that he created morethan thirty years ago. Sometimes referredto as "the ten commandments," they arejust as relevant today: Good design is innovative.Good design makes a product useful.Good design is aesthetic. Good designhelps a product to be understood. Gooddesign is unobtrusive. Good design is honest.Good design is durable. Good design isconsistent to the last detail. Good designis environmentally friendly. Good design isas little design as possible.Less and More features images of hundredsof Rams's products as well as hissketches and models --from Braun stereosystems and electric shavers to the chairsand shelving systems that he created forVitsoe. In addition to the rich visual presentationof his designs, the book containstexts by international design experts thatexplain how the work was created, describeits timeless quality, and put it into a contemporarycontext.

About this title

Review:

shows how extraordinary his work at Braun was. --

The New York Times

Perfectly rational. From its sleek-yet-sensible white vinyl softcover to its spare layout, has there ever been a designer s monograph produced which has so succinctly contained within? --

Vogue

covers the breadth of the influential German designer s career --

Cool Hunting

About the Author:

This is Dieter Rams s 808-page book about his work, back in print in its original form with a PVC softcover and slipcase. The relevance of famous Braun designer Dieter Rams in modern design remains unbroken.

In his more than 40 years at Braun, Rams established himself as one of the most influential designers of the twentieth century. True to the principle of less but better his elegantly clear visual language not only defined product design for generations, but also our fundamental understanding of what design is and what it can and should do. Less and More offers boundless inspiration for anyone interested in the aesthetic and functional aspects of applied design.

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Endlich wieder erhältlich: das Referenzwerk zu Dieter Rams, der wie kein Zweiter das deutsche Produktdesign der Moderne prägte und zu globaler Wirkung brachte. Nach der Devise weniger, aber besser orientierte er sich immer an Sinn und Zweck und schuf damit auch ästhetisch neue Maßstäbe. In über 40-jähriger Tätigkeit bei Braun hat sich Dieter Rams als einer der wichtigsten Designer des 20. Jahrhunderts etabliert.

Less and More: The Design Ethos of Dieter Rams dokumentiert sein Schaffen. Begegnungen mit Produkten und Gedanken von Dieter Rams werden zu Schlüsselerlebnissen für alle, die sich an ästhetischen wie funktionalen Aspekten gut gestalteter Gebrauchsgegenstände erfreuen. Seine klare, elegante visuelle Sprache hat für ganze Generationen das Verständnis davon, was Design ist und leisten kann, geformt. Berühmt wurde Dieter Rams auch mit seinen Thesen, heute so relevant wie damals: Gutes Design ist innovativ, verständlich, ästhetisch und macht ein Produkt brauchbar. Gutes Design ist unaufdringlich, ehrlich, langlebig, konsequent bis ins letzte Detail und umweltfreundlich. Gutes Design ist so wenig Design wie möglich. Less and More erfasst dieses Designverständnis: mit Hunderten von Produktabbildungen, Skizzen, Vorstufen und Modellen der weltberühmten Braun-Stereoanlagen und -Rasierapparate, der Möbelsysteme für Vits . Dieter Rams beispielloses Werk erfährt hier eine zeitgemäße Neubewertung; Texte internationaler Experten setzen die Arbeiten in aktuellen Bezug.

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Professor Klaus Klemp is one of the world s leading experts in the field of product design. He has been acquainted with Dieter Rams for many years and is an authority on his work. Keiko Ueki-Polet is one of Japan s most renowned design curators. She is well acquainted with design developments in both Asia and the Western world.

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gestalten continues to actively reimagine the way in which we approach publishing. With our extensive range of titles, we not only seek to enhance and to enrich our reader's lives, but to continually engage with the surrounding creative landscape.

Our origin story began with a focus on the aesthetic, particularly that of graphic design and, over the last two decades, the scope of both our content and our expertise has widened. Today, using a myriad of observations of culture, people, art, and other intimate inspirational informants, we document and anticipate vital movements in architecture, visual culture, design & fashion, escapism, food & beverages, travel, and contemporary art. In 2014, Little Gestalten joined the literary ranks and ensured that there was a place for readers of all ages within the world of gestalten.

About this edition

• Publisher: Die Gestalten Verlag
• Publication date: 2015
• ISBN 10: 3899555848
• ISBN 13: 9783899555844
• Binding: Hardcover
• Number of pages: 808
• Editor: Gestalten, Klaus Klemp, Keiko Ueki-Polet