Aesthetic rampages by the trailblazers of tomorrow's design. Beauty is in the eye of the beholder. The painting The Young Ladies of Avignon by Picasso was initially scorned but is now considered to be seminal to the development of both cubism and modern art. The dissonance and complex rhythm structures of Stravinsky's ballet music The Rite of Spring caused a scandal when it premiered, but the composition now ranks among the most important musical works of the twentieth century. While art was allowed to be ugly, design had to function. Although for hundreds of years new artistic styles were established through aesthetic upheaval, new trends in graphic design and visual communication were, until recently, variations on what was generally considered to be appealing. But in the last few years, those working in these creative disciplines started to rebel. Dada-esque graphics or unreadable typography began to be used as a way to claim a unique style advantage. Pretty Ugly is a diverse collection of these recent aesthetic rampages not only in the fields of graphic design and visual communication, but also in product design, furniture design, art, and photography. The originators of this work consciously use unusual or negatively perceived forms, colors, and perspectives in an attempt to blaze new creative trails. The variety of examples in Pretty Ugly makes clear that creative leadership in today's design world is less a matter of skilled craft and more about mastering elements that give's one's work a unique visual identity. The elements shown here may still be considered by some to by ugly, but they are already influencing the vanguard of tomorrow's design. Pretty Ugly is edited by former Hort designer Martin Lorenz and his wife Lupi Asensio, who currently work together as Two Points.Net.
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Pretty Ugly is edited by former Hort designer Martin Lorenz and his wife Lupi Asensio, who currently work together as TwoPoints.Net.
Aesthetic rampages by the trailblazers of tomorrow's design. The variety of examples in Pretty Ugly makes clear that creative leadership in today's design world is less a matter of skilled craft and more about mastering elements that give's one's work a unique visual identity. The elements shown here may still be considered by some to by ugly, but they are already influencing the vanguard of tomorrow's design.
"About this title" may belong to another edition of this title.
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Hardcover. Condition: Very Good. Sprache: English. Zustand: Sehr gut - Einband leicht geknickt, ansonsten sehr gut. 224 Seiten. Gewicht: 1005g. Masse: 265mm x 220mm x 20mm (H x B x T). Beschreibung: �ber Sch�nheit l�sst sich nicht streiten. Das Gem�lde Les Demoiselles d'Avignon von Picasso wurde zuerst verschm�ht, gilt aber heute als wichtiger Wendepunkt in der Malerei und leitete den Kubismus ein. Die Ballett�musik Le Sacre du Printemps von Strawinsky, die aufgrund au�ergew�hnlicher rhythmischer und klanglicher Strukturen bei der Urauff�hrung einen Skandal verursachte, wurde sp�ter zum Schl�sselwerk des 20. Jahrhunderts.W�hrend Kunst h�sslich sein durfte, musste Design funktionieren. Obwohl sich seit Hunderten von Jahren in der Kunst neue Stile nach �sthetischen Umbr�chen etablieren, haben neue Trends im Design und in der visuellen Kommunikation lange Zeit nur versucht auf andere Weise ansprechend zu wirken. Seit ein paar Jahren jedoch verweigern sich auch Kreative aus diesen Bereichen dem etablierten Verst�ndnis von Sch�nheit. Dada-Grafik oder nicht lesbare Typografie werden benutzt, um Eigenheit zu reklamieren.Pretty Ugly versammelt reichhaltige Beispiele dieser aktuellen visuellen Rebellion nicht nur im Grafikdesign und in der visuellen Kommunikation, sondern auch in Produktdesign, M�beldesign, Kunst und Fotografie. Hier werden ungew�hnliche oder negativ besetzte Formen, Farben und Perspektiven bewusst ausgew�hlt. Durch die �sthetische Randale hoffen die Erschaffer eine Vorreiterposition einzunehmen.Die Arbeiten in Pretty Ugly zeigen deutlich, dass eine f�hrende Positionierung heutzutage weniger vom gekonnten Handwerk entschieden wird, sondern viel mehr �ber den erfolgreichen Einsatz identit�tsstiftender Elemente, die von der Mehrzahl noch als h�sslich empfunden, vom Kenner jedoch erkannt und gesch�tzt werden. Die Herausgeber von Pretty Ugly sind der ehemalige Hort-Designer Martin Lorenz und seine Frau Lupi Asensio, die zusammen unter TwoPoints Net firmieren. Seller Inventory # AG0008
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