Design Value: A Strategy for Business Success - Hardcover

Zec, Peter; Burkhard, Jacob

Hardcover

ISBN 10: 3899391039 ISBN 13: 9783899391039

Publisher: red dot GmbH & Co. KG, 2010

Synopsis

Thanks to its innovative and intuitive approach, Design Value is perfectly suited to function as a manual for companies, managers and marketing experts. In actual fact this innovative book from Red Dot Edition is now being used by many design professors as material for their lectures. Especially for the area of design management, Design Value thus offers an interesting framework of information. It is well structured and easy to follow, and you can read up on lots of interesting facts and apply these to your own requirements to achieve more success in business. For example, investments in design can be optimised and clear parameters can be used to make these investments visible in your business dealings. This work from the online Red Dot Onlineshop is one of a kind and makes the link between business and design!

About this title

Product Description

How design increases the value of both brands and companies and what we can learn from the best design teams and global market leaders and silent champions of design, the authors explain in their book, Design Value. Additionally, the authors explain the importance of design and business, new expressions like "Design Revenue," "Design Continuity," "Design Strength" and "Design Assets. They speak about Design and Design Leadership and last but not least, Design Value.

Edition details

• Publisher: red dot GmbH & Co. KG
• Publication date: 2010
• Language: English
• ISBN 10: 3899391039
• ISBN 13: 9783899391039
• Binding: Hardcover
• Number of pages: 224