Synopsis
In today’s increasingly competitive environment, collaborative business mod¬els have become pervasive; this trend has accelerated with the advent of the Internet. As a result, the question of how to turn these partnerships into a suc¬cess story has become key. Due to the horizontal structure of the information technology industry, companies here started to partner very early, thus being in the lead as regards leveraging the partners’ resources and managing multi¬ple partner relationships. Backed by extensive field research and comple¬mented by a thorough theoretical analysis, the book delivers the key insights from the industry’s dominant market players. At the same time it sheds light on a networking phenomenon up to nowpreviously neglected in the literature.
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About the Author
Karin Dittewig, born 1967 in Heidelberg, Germany. Business Administration studies at the University of Mannheim, Germany. From 1996 to 2000 research assistant at the Institute of Information Systems, University of Bern, Switzerland.
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Managing partnerships for maximum performance : best practice evidence from the information technology industry. Dissertation Bern. Reihe Electronic Commerce ; Bd. 14.
Seller: Wissenschaftliches Antiquariat Köln Dr. Sebastian Peters UG, Köln, Germany
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Broschur. Condition: sehr gut. XVII, 292 S. : graph. Darst. ; 21 cm. Sprache: eng. Seller Inventory # 0205-057