Design Thinking Live - Hardcover

Hardcover

ISBN 10: 3867744270 ISBN 13: 9783867744270

Synopsis

I wish as many young people as possible the chance to be part of such a project team and become an ambassador of design thinking. Frank Elstner was impressed by what he experienced at the Hasso Plattner Institute (HPI). His lecture on the development of ideas to `Wetten dass ..?', to which Ulrich Weinberg, head of the D-School at the HPI, had invited him to soon resulted in a joint project from which, among other things, the idea `Book Ambassadors´ celebrities was developed as a book ambassador. Like Elstner, the other contributors from research, teaching and business (including Jochen Gürtler, SAP; Martin Wegner, DHL; Julia Leihener, Telekom Creation Center) report about their experiences or better their experiences with Design Thinking. They make clear that and how problem solving, idea finding and 'real' innovation are possible better and more successfully in the interdisciplinary, experimental and above all user-oriented framework than in conventional innovation processes. For all of them, Design Thinking stands for a way of thinking, a way of seeing the world in whose centre is necessarily the person - as a customer, as a user, as a learner, to which all development and innovation work should relate. They want to convey how design thinking feels 'feels', what effects, up to personal everyday life, arise, how a new form of attention and mindfulness, an attitude of networked thinking adjusts and finally a new work culture can emerge at the company level.

Edition details

• Language: German
• ISBN 10: 3867744270
• ISBN 13: 9783867744270
• Binding: Hardcover