Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations.
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU's liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has opened up to advertisers. The author adresses the question in-depth, whether a fictional character per se is eligible for trade mark protection. The topic is approached via Community and US-Supreme court jurisdiction. Furthermore, alternative means of protection via adjacent regimes are analysed. The author concludes with a thorough comparison and policy recommendations. 72 pp. Englisch. Seller Inventory # 9783848715459
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Condition: New. Traditional trade marks have become a rarity, widely replaced by more appealing means of market communication. Fueled by the CJEU s liberal jurisdiction, widening the subject matter eligible for trade mark protection, a whole new world of opportunity has op. Seller Inventory # 5528650
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Taschenbuch. Condition: Neu. I Don't Even Recognize You Anymore | The Limits of the Protection of Alteration and Modernisation of Fictitious Characters | Carl Dominik J. Niedersüß | Taschenbuch | 72 S. | Englisch | 2015 | Nomos | EAN 9783848715459 | Verantwortliche Person für die EU: Nomos Verlagsgesellschaft mbH & Co. KG, Waldseestr. 3-5, 76530 Baden-Baden, nomos[at]nomos[dot]de | Anbieter: preigu. Seller Inventory # 127960757