The Customer Satisfaction on Debit Card: A case study on Standard Bank Limited,Khulna, Bangladesh - Softcover

Shindaini, Al Jamal Mustafa; Debnath, Tanmoy

Softcover

ISBN 10: 3848430347 ISBN 13: 9783848430345

Publisher: LAP LAMBERT Academic Publishing, 2012

Synopsis

Contemporary business world is very much competitive and the success in the competition is achieved mainly through giving satisfaction to the ultimate consumer. In service oriented industry, it is very difficult to set a standard rule to satisfy customers. Several factors influence customer’s decision making to take the service from an organization. The banking industry is a service industry; it provides the customer various financial services. So a banking organization must be keen in identifying the factors which influence their decision in taking the financial service. Thus the bank also needs to know the perception and satisfaction level of the customers about their performance. The present study is about an analysis of the customers’ satisfaction on Debit Card of Standard Bank Limited, Khulna, Bangladesh.

About this title

About the Author

Al Jamal Mustafa Shindaini has obtained his Masterand Graduate degree in Sociology from DhakaUniversity, Bangladesh in 2006 and 2004 respectively.He is working as a Lecturer of General Education inDepartment of Business Administration, NorthernUniversity Bangladesh (NUB). He is the convener ofNUB Press and Media Committee.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2012
• Language: English
• ISBN 10: 3848430347
• ISBN 13: 9783848430345
• Binding: Paperback
• Number of pages: 76