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Synopsis
The fast developing conference and exhibition market is becoming a basis platform for the current interregional and international business and economy development. Nowadays, communication is an essential aspect of the event management, as it determines the successful achievement of the project goals. Well planned communications strategy facilitates the management process, increases event visibility and attracts customers. This book provides an example of the most important phases of the communications strategy drawn for the project event: professionally organised international exhibition in Mexico dedicated to space applications. In order to explore the possibilities and opportunities for the project promotion, the strategy is based on analysis of the external and internal environment, competition and target audience, and in the conclusion final recommendations on tools and channels are presented. This publication should be useful for the exhibition companies, event management teams, promotion and communication departments, sales managers and everyone involved in the event management business.
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About the Author
Anna Bezpalaya, BA in European Studies; studied international management and law at The Hague University of Applied Sciences, The Netherlands. International project manager and professional event organizer, Russia.
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Event Management
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LAP LAMBERT Academic Publishing Mrz 2012, 2012
ISBN 10: 3848427869
ISBN 13: 9783848427864
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The fast developing conference and exhibition market is becoming a basis platform for the current interregional and international business and economy development. Nowadays, communication is an essential aspect of the event management, as it determines the successful achievement of the project goals. Well planned communications strategy facilitates the management process, increases event visibility and attracts customers. This book provides an example of the most important phases of the communications strategy drawn for the project event: professionally organised international exhibition in Mexico dedicated to space applications. In order to explore the possibilities and opportunities for the project promotion, the strategy is based on analysis of the external and internal environment, competition and target audience, and in the conclusion final recommendations on tools and channels are presented. This publication should be useful for the exhibition companies, event management teams, promotion and communication departments, sales managers and everyone involved in the event management business. 76 pp. Englisch. Seller Inventory # 9783848427864
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Event Management
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3848427869
ISBN 13: 9783848427864
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Seller: moluna, Greven, Germany
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Bezpalaya AnnaAnna Bezpalaya, BA in European Studies studied international management and law at The Hague University of Applied Sciences, The Netherlands. International project manager and professional event organizer, Russia.T. Seller Inventory # 5521452
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Event Management : Communications strategy plan for international exhibition in Mexico
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3848427869
ISBN 13: 9783848427864
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The fast developing conference and exhibition market is becoming a basis platform for the current interregional and international business and economy development. Nowadays, communication is an essential aspect of the event management, as it determines the successful achievement of the project goals. Well planned communications strategy facilitates the management process, increases event visibility and attracts customers. This book provides an example of the most important phases of the communications strategy drawn for the project event: professionally organised international exhibition in Mexico dedicated to space applications. In order to explore the possibilities and opportunities for the project promotion, the strategy is based on analysis of the external and internal environment, competition and target audience, and in the conclusion final recommendations on tools and channels are presented. This publication should be useful for the exhibition companies, event management teams, promotion and communication departments, sales managers and everyone involved in the event management business. Seller Inventory # 9783848427864
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Event Management
Published by
LAP LAMBERT Academic Publishing Mär 2012, 2012
ISBN 10: 3848427869
ISBN 13: 9783848427864
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The fast developing conference and exhibition market is becoming a basis platform for the current interregional and international business and economy development. Nowadays, communication is an essential aspect of the event management, as it determines the successful achievement of the project goals. Well planned communications strategy facilitates the management process, increases event visibility and attracts customers. This book provides an example of the most important phases of the communications strategy drawn for the project event: professionally organised international exhibition in Mexico dedicated to space applications. In order to explore the possibilities and opportunities for the project promotion, the strategy is based on analysis of the external and internal environment, competition and target audience, and in the conclusion final recommendations on tools and channels are presented. This publication should be useful for the exhibition companies, event management teams, promotion and communication departments, sales managers and everyone involved in the event management business.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 76 pp. Englisch. Seller Inventory # 9783848427864
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Event Management | Communications strategy plan for international exhibition in Mexico
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ISBN 13: 9783848427864
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Taschenbuch. Condition: Neu. Event Management | Communications strategy plan for international exhibition in Mexico | Anna Bezpalaya | Taschenbuch | 76 S. | Englisch | 2012 | LAP LAMBERT Academic Publishing | EAN 9783848427864 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 106577283
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Event Management: Communications strategy plan for international exhibition in Mexico
Published by
LAP LAMBERT Academic Publishing, 2012
ISBN 10: 3848427869
ISBN 13: 9783848427864
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