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Synopsis
This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
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About the Author
Paul M.W. Hackett is a professor of Ethnography at Emerson College, Boston, USA and a Visiting Academic at Oxford University, Oxford, UK.
Jessica B. Schwarzenbach is an independent Scholar in Massachusetts, USA
Uta Maria Jürgens is a Doctoral Student, ETH Zürich, Switzerland.
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Consumer Psychology: A Study Guide to Qualitative Research Methods
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Consumer Psychology: A Study Guide to Qualitative Research Methods
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Barbara Budrich Publishers, Opladen, Germany, 2016
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Consumer Psychology: A Study Guide to Qualitative Research Methods
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Paperback. Condition: New. This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book. Seller Inventory # LU-9783847407720
Quantity: Over 20 available