Synopsis
Nation branding is an emerging and dynamic concept being practically implemented by numerous countries along the world. It helps the countries develop their unique, strong, and favorable brand image across the globe. Pakistan is a country that strongly needs to establish its desired and favorable brand image. This book statistically analysis the potential of internet as a medium for destination branding of Pakistan. Correlating the travel habits of the people of Pakistan with their internet using capacity, the research provides a theoretical framework for the development of Brand "Pakistan" through the use of Internet. The book also highlights the demographic segment that can be optimally influenced through this particular medium of destination branding. The CBI scores of various cities have also been calculated, based on consumer survey.
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About the Author
Ms. Nazish Rizvi is a lecturer in IBIT, University of the Punjab Lahore, Pakistan. Her specialization is in the field of Marketing and she teaches courses of Marketing and Management. Mr. Naveed Ahmad did his MBIT(Marketing) from IBIT. Currently he is working as a manager in continental Biscuits (Ltd).
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Internet as a Potential tool for Destination Branding
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LAP LAMBERT Academic Publishing Dez 2011, 2011
ISBN 10: 3846553921
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Nation branding is an emerging and dynamic concept being practically implemented by numerous countries along the world. It helps the countries develop their unique, strong, and favorable brand image across the globe. Pakistan is a country that strongly needs to establish its desired and favorable brand image. This book statistically analysis the potential of internet as a medium for destination branding of Pakistan. Correlating the travel habits of the people of Pakistan with their internet using capacity, the research provides a theoretical framework for the development of Brand 'Pakistan' through the use of Internet. The book also highlights the demographic segment that can be optimally influenced through this particular medium of destination branding. The CBI scores of various cities have also been calculated, based on consumer survey. 64 pp. Englisch. Seller Inventory # 9783846553923
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Internet as a Potential tool for Destination Branding
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Rizvi NazishMs. Nazish Rizvi is a lecturer in IBIT, University of the Punjab Lahore, Pakistan. Her specialization is in the field of Marketing and she teaches courses of Marketing and Management. Mr. Naveed Ahmad did his MBIT(Marketi. Seller Inventory # 5498653
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Internet as a Potential tool for Destination Branding
Published by
LAP LAMBERT Academic Publishing Dez 2011, 2011
ISBN 10: 3846553921
ISBN 13: 9783846553923
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Nation branding is an emerging and dynamic concept being practically implemented by numerous countries along the world. It helps the countries develop their unique, strong, and favorable brand image across the globe. Pakistan is a country that strongly needs to establish its desired and favorable brand image. This book statistically analysis the potential of internet as a medium for destination branding of Pakistan. Correlating the travel habits of the people of Pakistan with their internet using capacity, the research provides a theoretical framework for the development of Brand 'Pakistan' through the use of Internet. The book also highlights the demographic segment that can be optimally influenced through this particular medium of destination branding. The CBI scores of various cities have also been calculated, based on consumer survey.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 64 pp. Englisch. Seller Inventory # 9783846553923
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Internet as a Potential tool for Destination Branding : A Case Study of Pakistan
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Nation branding is an emerging and dynamic concept being practically implemented by numerous countries along the world. It helps the countries develop their unique, strong, and favorable brand image across the globe. Pakistan is a country that strongly needs to establish its desired and favorable brand image. This book statistically analysis the potential of internet as a medium for destination branding of Pakistan. Correlating the travel habits of the people of Pakistan with their internet using capacity, the research provides a theoretical framework for the development of Brand 'Pakistan' through the use of Internet. The book also highlights the demographic segment that can be optimally influenced through this particular medium of destination branding. The CBI scores of various cities have also been calculated, based on consumer survey. Seller Inventory # 9783846553923
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Internet as a Potential tool for Destination Branding | A Case Study of Pakistan
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Taschenbuch. Condition: Neu. Internet as a Potential tool for Destination Branding | A Case Study of Pakistan | Nazish Rizvi (u. a.) | Taschenbuch | 64 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783846553923 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Seller Inventory # 106706591
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Internet as a Potential tool for Destination Branding: A Case Study of Pakistan
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