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Managing Aesthetics as Open Innovation Practice: Case study of color and design choice for designed technical products - Softcover

Jabeen, Sadia

 
9783846525357: Managing Aesthetics as Open Innovation Practice: Case study of color and design choice for designed technical products
Softcover
ISBN 10: 3846525359 ISBN 13: 9783846525357
Publisher: LAP LAMBERT Academic Publishing, 2011

Synopsis

Open innovation practices for managing aesthetics with color and design choice for designed technical products are being conducted by firms but research for explaining open innovation practices is still required. Case study combined with survey method is employed as a combination of quantitative and qualitative research for conducting productive research. 4P model of innovation, open innovation model, product design process, digital prototyping and virtual customer environment are integrated for interpretation and explanation of the case study as open innovation practice for designed technical products.

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About the Author

Sadia Jabeen did her Masters in Industrial Management from University of Gavle,Sweden in June 2010. She is currently working as Lecturer at International University,Islamabad,Pakistan.

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Publisher
LAP LAMBERT Academic Publishing
Publication date
2011
Language
English
ISBN 10 
3846525359
ISBN 13 
9783846525357
Binding
Paperback
Number of pages
84