Big Idea Patterns of the Advertising Creative Process: A Brainstorming Toolkit for the Discovery and Launch of Sensible, Sensational Campaigns that Resonate - Softcover

Lindsay, Cabe

Softcover

ISBN 10: 3846506273 ISBN 13: 9783846506271

Publisher: LAP LAMBERT Academic Publishing, 2011

Synopsis

This brainstorming toolkit is a guide for ideation (idea formulation), enabling readers to generate valuable marketing campaigns that are on-target and original. With this book, self-sufficient marketers can support themselves in launching big ideas, instead of relying on ad agencies to do their thinking for them. Herein, marketers will find a collection of the world’s most advanced techniques, resources, and activities that stimulate movement of the conscious and subconscious mind. For example, a formal, 7-step formal brainstorming technique invites confident movement through the fog of a campaign by improvising, collaborating, and refining ideas. Imagine a sun with the ability to concentrate its complete attention into one mighty ray of light, as opposed to diluting its energy by shining in all directions. Likewise, with this toolkit, marketers learn to focus their energy for increased potency, for improved focus, and for bright results.

About this title

About the Author

Cabe Lindsay is the founder of a design and innovation consulting firm named Ahstin™, formerly Optimistic Realism®. He has an 11-year background in advertising, with 5 years in a manager's role. He received the degree of Master of Arts from The University of Texas in 2011. As of Fall 2011, he lives in Austin, Texas, U.S., with his fiancée and son.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2011
• Language: English
• ISBN 10: 3846506273
• ISBN 13: 9783846506271
• Binding: Paperback
• Number of pages: 116