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Synopsis
Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts.
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About the Author
Nelson Okorie is a lecturer in the Department of Mass Communication, Covenant University. He has his first degree in Public Relations and Advertising (Bsc.), and a second degree in Mass Communication (Msc). Currently, he is working on his PhD thesis, which is focused on breast cancer awareness campaign in South West, Nigeria.
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The Principles of Advertising
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LAP LAMBERT Academic Publishing Sep 2011, 2011
ISBN 10: 3845471638
ISBN 13: 9783845471631
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts. 136 pp. Englisch. Seller Inventory # 9783845471631
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The Principles of Advertising
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3845471638
ISBN 13: 9783845471631
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Okorie NelsonNelson Okorie is a lecturer in the Department of Mass Communication, Covenant University. He has his first degree in Public Relations and Advertising (Bsc.), and a second degree in Mass Communication (Msc). Currently, he. Seller Inventory # 5483972
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The Principles of Advertising
Published by
LAP LAMBERT Academic Publishing Sep 2011, 2011
ISBN 10: 3845471638
ISBN 13: 9783845471631
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 136 pp. Englisch. Seller Inventory # 9783845471631
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The Principles of Advertising : concepts and trends in advertising
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LAP LAMBERT Academic Publishing, 2011
ISBN 10: 3845471638
ISBN 13: 9783845471631
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Advertising is at the heart of any business success. Successful advertising is all about building a connection between a brand and its consumers. The primary mission of advertisers is to reach prospective customers and influence their awareness, attitudes and buying behavior. This book expounds on the principles and practices of advertising in a modern society. It also expounds on the rudiments of advertising as well as the contemporary trends and strategies in the advertising industry. This book will be advantageous to brand communication and integrated marketing communication students and experts. Seller Inventory # 9783845471631
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The Principles of Advertising | concepts and trends in advertising
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ISBN 13: 9783845471631
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Taschenbuch. Condition: Neu. The Principles of Advertising | concepts and trends in advertising | Nelson Okorie | Taschenbuch | 136 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783845471631 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 106792835
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The Principles of Advertising: concepts and trends in advertising
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ISBN 10: 3845471638
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