User Generated Content in Facebook: Costa Crociere Case Study - Softcover

Tumino, Francesco

Softcover

ISBN 10: 3845432284 ISBN 13: 9783845432281

Publisher: LAP LAMBERT Academic Publishing, 2012

Synopsis

Social networking sites are becoming hugely popular in the last few years. Facebook, Twitter and MySpace occupy three of the first top twenty positions of the most visited websites around the world. They have enabled large part of online users new ways and new tools of interaction, communication and content available than were never before possible on the web. In other words, people are participating in content creation rather than just consumption. This work seeks to measure the presence of Costa Crociere company within Facebook to evaluate its brand reputation on online users perceptions and assess how the company exploits the Social Network to promote itself. The cruise sector is a kind of vacation that generates a great involvement concerning the life onboard which means an increased sense of community among travelers. This sense of community could be reflected by sharing travel experiences within social networking sites.

About this title

About the Author

I graduated from Università della Svizzera Italiana with a Master Degree in International Tourism. I'm actually working as a Social Media Executive and Community Manager.

Edition details

• Publisher: LAP LAMBERT Academic Publishing
• Publication date: 2012
• Language: English
• ISBN 10: 3845432284
• ISBN 13: 9783845432281
• Binding: Paperback
• Number of pages: 76