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Consumer Behavior Towards Wine: Study of Consumer Behavior Towards Sula Vineyards and it's Comparative Brands With Special Reference to the Nashik - Softcover

Pardeshi, Vaibhav

 
9783845414546: Consumer Behavior Towards Wine: Study of Consumer Behavior Towards Sula Vineyards and it's Comparative Brands With Special Reference to the Nashik
Softcover
ISBN 10: 3845414545 ISBN 13: 9783845414546
Publisher: LAP LAMBERT Academic Publishing, 2012

Synopsis

This book underlines various aspects and activities such as study consumer behavior towards Sula Vineyards products, study its awareness among people, the market position of Sula wines in Nasik city. It also examines the consumer’s opinion & preference towards Wine of Sula vineyard across Nasik city by gathering information from various Consumers and retailers (Hotel, Restaurant and Bar, Wine shops) spread across the city. It analyzes the strength and weaknesses of Sula wines in terms of wine marketing and finds out the problems in the implementation of a consumer behavior and satisfaction with Sula’s competitor. This project studies and to helps in developing new marketing plans and strategies for wine products of Sula Vineyards consumer.

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About the Author

Vaibhav Pardeshi Is M.B.A.- Marketing Student Of Pune University, From MIT MAE Collage Pune Also completed B.Sc. in Hospitality Studies in 2010

"About this title" may belong to another edition of this title.

Publisher
LAP LAMBERT Academic Publishing
Publication date
2012
Language
English
ISBN 10 
3845414545
ISBN 13 
9783845414546
Binding
Paperback
Number of pages
88